Canva reaches 130M+ non-English users with truly local content
RWS helps Canva scale with culturally relevant localization in 80+ languages
Canva partnered with RWS to reimagine what it means to bring design, language and culture together for their users around the world. Canva is a global visual communication platform used by more than 230 million people each month. With over 130 million users designing in a language other than English, Canva needed a localization strategy that could scale quickly, support creative content, and resonate in 190 markets.
“Working with RWS has been incredible. No matter what, they go above and beyond every time. They always deliver, and it’s a pleasure to work with such a trusted partner.”
Challenges
- Rapid rollout in 100 languages created gaps in cultural relevance
- Some creative design assets were not applicable for all global audiences
- Desire to localize complex creative content such as motion graphics and animations
- Global campaign deadlines demanded speed, quality and consistency
Solution
Results
- High-volume, scalable localization in over 80 languages
- Customized, culturally relevant content for 190 markets
- Long-term, deep and dependable working relationships
- Dedicated global teams across time zones
- Up to 1.5 million words being translated per month