Building a successful eCommerce presence and driving online revenue from international markets relies heavily on being able to speak your customer’s language. The famous report from CSA Research puts it plainly - “Can’t read, won’t buy”.
So presenting your site in local language and supporting appropriate transaction mechanisms isn’t just a courtesy. It’s a "must have" that defines and supports how prospective customers find your brand online and how successfully it converts them from visitors to customers.
In this webinar we walk through the key steps necessary to develop a tiered content localization model – one that offers an effective, methodology for eCommerce vendors to penetrate new geographies, cut time to market, scale effectively, manage costs and drive revenue.
You will learn how:
- Best Buy Canada translates 90% of their general content using SDL’s advanced Machine Translation capability and saved over $60,000 in one year as a result. This streamlined approach has reduced costs by 43% and enables the delivery of 20,000 to 25,000 translated words in less than 48 hours.
- RS Components has turned to SDL’s intelligent language solution to translate its entire catalogue of 600,000 products (containing 30 million words) into 12 languages – while producing a ten-fold efficiency gain in translation times for new products from ten days to one.
Plus we’ll share other real-life experiences that illustrate how we are helping global organizations like Under Armour and Made in China to optimize their customer experience for international markets with a range of services and technologies that support the specific needs of both B2B and B2C eCommerce vendors.
Key takeaways will include details on how...
- Using English everywhere is likely to cost you
- Existing content can be used to enable much faster launches
- A tiered content approach can slash your translation costs by over 50%
- You can increase your visits, retention time and conversion rate by more than 10%
- Localizing just 15 languages offers access to 90% of the online market
Jane Hendricks - Senior Product Marketing Manager, SDL
Jane brings over 20 years of experience in product marketing, product management and consulting around data-driven technologies like data science, machine learning and artificial intelligence from IBM and other data-hungry technology companies. Jane joined SDL in 2018 and works as a product marketing manager for SDL’s machine translation and artificial intelligence products.
Mathan Sivaloganathan - Sales Director, SDL
With a Master's Degree in Communication Research, specialized in computational linguistics, Mathan has been working in different sales roles for more than 15 years in several different industries. He is passionate about transforming content industries from creation to delivery through streamlining workflows, eliminating redundancy and increasing productivity. He brings great expertise in developing business and managing Sales Teams for the company goal and is currently the Sales Director for EMEA at SDL.
Ian Jindal - Chief Editor, InternetRetailing
Ian Jindal is a consultant, advisor and publisher, driving transformation in ecommerce and multichannel retail.
Ian co-founded InternetRetailing, the trade publication for Europe's professionals in multichannel retail. Ian leads the strategic direction of the title, developing the editorial and services to anticipate and meet the demanding needs of this dynamic sector.
He founded and directs the UK's first MSc qualification in InternetRetailing (with Econsultancy and Manchester Metropolitan University's Business School).
Ian acts as a board-level advisor to major retail and consumer businesses: House of Fraser, Marks & Spencer, John Lewis, Camelot Group, Toast, Couturelab, De Bijenkorf and numerous other retailers. He has previously been Group eCommerce Director for Littlewoods Shop Direct Group and Head of Online Operations for the BBC.