Retail Client Success for SDL and ADAM Software

Leading Global Customer Experience Management Technologies Reaffirm Partnership Producing a Powerful Combined Solution

Maidenhead, UK


SDL (LSE: SDL), the leader in Global Information Management technologies and ADAM Software, a global provider of media workflow and marketing technology software, today reaffirmed their partnership to deliver sophisticated customer experience solutions to companies with large-scale eCommerce operations. The announcement builds on success with a national retail chain where SDL and ADAM Software carried out a seamless deployment of an online store containing hundreds of thousands of pieces of content.

Companies such as large fashion retailers require high levels of service and complex customer experience management (CXM) technology solutions to manage the vast amount of content on their Web pages. Content such as product information, images and video is composed of multitudes of files that require orchestration on the back end to create an online catalog and enable search capability. For retailers and large enterprises with petabyte-sized databases, smart management of digital assets is a crucial but complicated process. The combined solution from SDL and ADAM Software offers a truly enterprise-ready content management platform that caters specifically to such companies.

“As the leading provider of digital asset management (DAM) and product content management (PCM) software, we value our partnership with SDL as we continue to pursue opportunities in North America,” said Pieter Casneuf, CEO of ADAM Software. “SDL Tridion® provides an easy-to-use, intuitive interface that allows marketers to create dynamic customer experiences by providing the right content, through the right channel, at the right time, to the right person and in the right language. We firmly believe that these are the keys to strong global customer experience management and we are proud to partner with the leader in this space.”

“Combining two leading technologies from SDL and ADAM promises enterprise customers the strongest solution to manage both their extensive content and their digital customer experiences,” said Jan Jaap Kolleman, CEO of SDL Content Management Technologies division.

SDL and ADAM Software have a rich history of working together, partnering on dozens of projects since 2009.

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About RWS

RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations. 

Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology. 

Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology, pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we serve from offices across five continents. 

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 

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