SDL Helps Vanilla Air Reduce Complexities in Going Global

Leading Airliner Halves Time to Launch New Country Websites

9/14/2017 11:11:45 AM

Vanilla Air Inc, a subsidiary of ANA Holdings Inc, has chosen SDL (LSE:SDL) to reduce the complexities involved in creating, localizing, and managing online content for new markets. By implementing SDL WorldServer, Vanilla Air can now launch new country websites faster, and with less resources. 

Under constant pressure to reduce the cost of translating content, Vanilla Air needed a better way to localize its web content for new markets and opportunities. Before working with SDL, it would take the airline company at least three months to launch a new country website. 

The overall architecture of SDL WorldServer – offering process automation and centralized translation memory – has reduced localization tasks by 75%, and halved the time it takes to launch new country websites. Additionally, the centralized Translation Memory of SDL WorldServer has re-used almost a third (30%) of Vanilla Air’s web localization efforts. 

“Offering effective training, as well as industry, technological and linguistic expertise, SDL quickly enabled our staff to benefit from SDL WorldServer’s rich features and user-friendly software interface,” said Toyoaki Kuwamoto, Manager, Digital Marketing, Sales Promotion at Vanilla Air. “We look forward to working closely with SDL in the years to come as we capitalize on new opportunities across the globe.” 

“Vanilla Air is a great example of an ambitious business looking to take advantage of the global opportunities,” said Kevin Ashbridge, Vice President of Global Travel at SDL. “Language is a big barrier for expanding abroad, but now Vanilla Air is now able to connect directly with consumers – regardless of location – in their own language.” 

About Vanilla Air
Vanilla Air Inc. is an LCC company wholly owned by the ANA Holdings Inc. We are aiming to be the top LCC based in Narita by both offering low fares and achieving high operational quality that customers find assuring and reliable. Vanilla Air will continue to evolve in order to provide customers with new experience.

Get in touch
Contact us

About RWS

RWS Holdings plc is a unique, world-leading provider of technology-enabled language, content and intellectual property services. Through content transformation and multilingual data analysis, our combination of AI-enabled technology and human expertise helps our clients to grow by ensuring they are understood anywhere, in any language.

Our purpose is unlocking global understanding. By combining cultural understanding, client understanding and technical understanding, our services and technology assist our clients to acquire and retain customers, deliver engaging user experiences, maintain compliance and gain actionable insights into their data and content.

Over the past 20 years we’ve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual AI applications. With 40+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise to support clients on their AI journey.

We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all of the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific, Africa and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 

For further information, please visit:

© 2023 All rights reserved. Information contained herein is deemed confidential and the proprietary information of RWS Group*.
*RWS Group shall mean RWS Holdings plc for and on behalf of its affiliates and subsidiaries.