SDL helps RS Components expand globally by translating entire product catalog across 12 languages

SDL’s end-to-end language solution generates ten-fold efficiency gain for leading distributor of electronics

9/15/2020 8:00:00 AM

SDL (LSE: SDL), the intelligent language and content company, announces that RS Components, a leading international distributor of Electronic, Electrical and Industrial components, has turned to SDL’s intelligent language solution to translate its entire catalog of 600,000 products (containing 30 million words) into 12 languages—while producing a ten-fold efficiency gain in translation times for new products from 10 days to one.

“Customers today demand content in their own language. Sounds easy, but with our enormous catalog of content it’s incredibly difficult to ensure the information they receive is up-to-date, consistent and to the highest standards,” said Dominic Pemberton, Vice President Content, RS Components. “Thanks to SDL we’re now able to deliver this level of service, while continually growing our catalog to respond to new industrial and electronic trends.”

An end-to-end SDL solution was designed—combining SDL Machine Translation (MT) and SDL Translation Management System (TMS)—and tightly integrated with RS Components’ existing content management systems and processes. A daily drop of content is automatically sent from RS Component’s content team to SDL MT, where it is translated and published live in the catalog. SDL TMS oversees the entire process, ensuring efficiencies and consistency of content.

“Speed of response to emerging trends is what makes brands stand out in today’s hyper-competitive retail environment,” explains Thomas Labarthe, Group Revenue Officer, SDL. “RS Components is doing just that by using SDL’s intelligent language solution to dramatically increase time-to-market for new products globally—well ahead of competitors.”

SDL Machine Translation is an enterprise-grade solution for those looking to apply the latest in neural machine translation to automatically translate content. With over 20 years of experience, SDL has used the latest advances in the field of artificial intelligence to create a solution that helps organizations break the language barriers for content-intensive processes securely, at scale. SDL TMS automates workflows and approval processes and applies translation best practices. The combined power of SDL MT and SDL TMS ensures that companies like RS Components can meet complex global translation demands.

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About RS Components
RS Components is a trading brand of Electrocomponents plc, a global omni-channel solutions partner for industrial customers and suppliers who are involved in designing, building or maintaining industrial equipment and facilities. We aim to offer our customers unrivalled choice of product technologies, solve problems with innovative solutions and deliver a world-class customer experience, making it easy to do business with us. We stock more than 500,000 industrial and electronic products, sourced from over 2,500 leading suppliers. We solve problems and provide a wide range of value-added solutions to over one million customers. With operations in 32 countries, we trade through multiple channels and ship over 50,000 parcels a day. Electrocomponents plc is listed on the London Stock Exchange and in the last financial year ended 31 March 2020 reported revenue of £1.95 billion. Electrocomponents plc has six operating brands; RS Components, Allied Electronics & Automation, RS PRO, OKdo, DesignSpark and IESA. For more information on RS, please visit the website at
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About RWS

RWS Holdings plc is a unique, world-leading provider of technology-enabled language, content and intellectual property services. Through content transformation and multilingual data analysis, our combination of AI-enabled technology and human expertise helps our clients to grow by ensuring they are understood anywhere, in any language.

Our purpose is unlocking global understanding. By combining cultural understanding, client understanding and technical understanding, our services and technology assist our clients to acquire and retain customers, deliver engaging user experiences, maintain compliance and gain actionable insights into their data and content.

Over the past 20 years we’ve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual AI applications. With 40+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise to support clients on their AI journey.

We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all of the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific, Africa and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 

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