SDL and parson AG form partnership to deliver multilingual technical content

Combination of Tridion Docs and parson simplifies creation, management and orchestration of multilingual technical communications

6/30/2020 10:00:00 AM

SDL (LSE: SDL), the intelligent language and content company, has formed a strategic partnership with parson AG (“parson”), experts in technical communication services and consultancy, to help European brands deliver multilingual communications within a structured content environment. The partnership will combine SDL Tridion Docs, the industry’s leading component-based content management system (CCMS), with parson’s deep expertise in structured content delivery and strategy. 

Creating and publishing technical communications across digital channels—including chatbots, eLearning, Artificial Intelligence (AI) and Virtual Reality (VR) applications—requires a clear understanding of the underlying processes, standards and structure of different communications types, and delivery methods. 

“Customers today can use any one of hundreds of different channels to engage with you,” said Thomas Labarthe, Chief Revenue Officer, SDL. “It’s no surprise that brands struggle to keep up. A structured content environment holds the potential to radically transform a business—making it possible to deliver multilingual content to any customer, across any channel, on a global scale.” 

Companies moving towards a structured content environment benefit from parson’s training, agile project management, and consulting for modern information management solutions. 

“We are very impressed with SDL’s approach to structured content management and authoring,” said Ulrike Parson, CEO, parson AG. “Together, we’ve built a proposition for customers that will make an enormous difference to their traditional content management processes—one that is capable of supporting everything from technical documentation, AI and AR applications, to change management and eLearning.” 

SDL Tridion Docs provides an intelligent way for companies to create, translate, manage and deliver structured content such as financial and legal documents, technical communications and eLearning material to internal and external channels. Often these documents involve dozens of contributors—from authors to subject matter experts, translators and reviewers. 

About parson 

parson is a leading provider of services for technical communication and information management. The company supports its customers with technical documentation, training, agile project management, as well as development and consulting for modern information management solutions. parson's interdisciplinary approach combines technical communication methods with knowledge management, visualization, process management, and agile software development. parson advises its customers on a manufacturer-independent and tool-neutral basis and develops documentation solutions based on open standards. parson is based in Hamburg and Berlin, Germany.

About RWS

RWS Holdings plc is a unique, world-leading provider of technology-enabled language, content and intellectual property services. Through content transformation and multilingual data analysis, our combination of AI-enabled technology and human expertise helps our clients to grow by ensuring they are understood anywhere, in any language.

Our purpose is unlocking global understanding. By combining cultural understanding, client understanding and technical understanding, our services and technology assist our clients to acquire and retain customers, deliver engaging user experiences, maintain compliance and gain actionable insights into their data and content.

Over the past 20 years we’ve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual AI applications. With 40+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise to support clients on their AI journey.

We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all of the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific, Africa and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 

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