RWS's language solution enables Alteryx to manage and translate any type of content across the business

RWS helps support Alteryx’s translation strategy


11 Feb 2021

RWS Holdings plc today announced that it is providing the industry's only end-to-end intelligent translation management solution to Alteryx, Inc., a leader in analytic process automation, to help meet its localization goal to centrally manage and easily translate any type of content across the business.
The intelligent language solution – combining RWS's translation management system, machine translation technology, and language services – provides the capability to rapidly, efficiently, and cost-effectively translate any content across the organization from new software and product releases, to digital and traditional marketing material and post-sale support documentation. 
“As Alteryx continues to scale globally, it is of the utmost importance that we keep up with rapidly changing business needs,” said Stephanie Cardwell, Manager of Global Localization at Alteryx. “RWS will help support our long-term transformation goals as we look to continue our growth internationally.”
Any team within Alteryx can now send content directly to RWS for translation, and once localized the content is shared with an internal reviewer or subject matter expert for final review. Content is then quickly published across the appropriate channels, including the company’s website and online resource library.
“Industry leaders such as Alteryx need to provide global customers with the latest content and experiences in their own language,” said Thomas Labarthe, President of RWS’s Language Services and Technology division. “This can become highly complex as your business grows and expands into international markets. Our end-to-end intelligent translation solution simplifies the whole process behind launching products, and engaging with global customers.”
Given RWS’s locally-based translation teams, Alteryx is able to leverage local knowledge and expertise when translating content for particular markets. This provides the ability to rapidly and easily enter new markets with its products and services, while ensuring that existing customers are consistently provided with high-quality content and experiences.
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About RWS

RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations. 

Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology. 

Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology, pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we serve from offices across five continents. 

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 

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