Ben Faes interview with Vincent Touraine on BFM Busines

In this interview with Vincent Touraine on BFM Business, Ben Faes, RWS's CEO, shares how RWS has been pioneering AI since 2003 and explains why, in 2026, innovation alone is no longer enough. Global brands need secure, accurate and fast content transformation without losing the cultural nuance that creates real connection. He introduces RWS’s approach to Cultural Intelligence, combining advanced AI with human expertise to deliver emotionally aware, compliant content that resonates authentically in every market.

View AI dubbed versions

We've reimagined the interview in seven languages: But not all in the same way... Guided by our in-market language specialists, we used two dubbing styles:

🎙️ Full dubbing (with lip reanimation) for English, Japanese and Korean audiences who prefer synchronized dialogue.

🌍 UN-style overdubbing (voice layered over original audio) for Italian, Spanish, German, and Chinese, where audiences value hearing the speaker’s authentic voice beneath the translation.

This is an example of what Cultural Intelligence looks like in practice: blending AI technology with human linguistic expertise to adapt not just the words, but the experience. Learn more about our AI dubbing and voice-over services.