Part 4: How can lessons from one of our global asset management customers be applied by others?
09 Dec 2019
5 min read
The last three blogs in this series have focused on taking a big picture approach to your enterprise content model – our eBook, A New Global Content Operating Model for Asset Managers, introduces the idea that you can simplify the creation, translation and delivery of content at global scale by combining technology and services into a comprehensive one-stop-shop solution.
The theory behind this vision for a joined-up approach to technology, processes and people along the entire content supply chain is not just a nice idea though – it’s actually happening in practise at one of our biggest customers.
That customer is a global Asset Management firm promoting funds in multiple regions. They were challenged by:
- the management of content across types, formats and time zones
- production and approval of compliant content at scale
- the need to control costs and maximize content reuse
- tailoring content for different markets with full auditability
We worked with them to address these issues with a strategic solution built on a combination of our technologies and services. The pillars of this strategy were:
- a review of their content and audit workflow
- development of a custom translation strategy based on content types
- joining up their content management and translation management systems
- a centralized review and approvals process to improve planning and control
So what improvements did this solution drive for our customer? Our solution has enabled the development of a jointly-agreed custom translation strategy, delivering the following benefits:
- use of transcreation, machine translation and translation management optimized to the precise needs of the business
- streamlined process for regular monthly and quarterly publications, as well as marketing collateral targeted at multiple investor audiences
- achievement of regulatory compliance as well as adherence to corporate brand policies
- reuse and sharing of content across lines-of-business, enabling a genuine “create one, use multiple times” capability
- reduced time and cost for producing and reviewing content
If you'd like to learn more about the technologies and solutions that enabled this transformation, visit our pages for Tridion, Translation Management, Language Services and Machine Translation.
David Hetling
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