Are Your Digital Experiences an Extension of Your Business?

Web 3.0 has been described as everything from semantic, to contextual, smart, and decentralized. Formerly stuff of science fiction movies, concepts like Artificial Intelligence (AI) assistants, the Internet of Things (IOT), and virtual reality (VR) are now mainstream experiences. But that also means that digital content must be delivered in more formats, across more and more experiences, while living up to rising end user expectations.

“The Next Big Thing" will need new content to sell, explain, and otherwise connect with users on an emotional level. However, content has a cost, not just in creation and maintenance, but also in impact to customer experience. This price will be important as everyone tries to create and manage more content, more efficiently and quickly than ever.

We have the Five Future States of Content as a great view into the future. I’m also partial to Nuno Linhares’ Future of Content series, which is still highly relevant five years later. The future is in many ways already here. It’s just not evenly distributed.