A unified content strategy is a business plan for content. This strategy helps companies identify what content they need, what they don’t need and the best place to put their resources for the most ROI. With Content Rules unified content strategy service combined with RWS's technology, companies can ensure that their content serves their customers' needs and the business's goals by creating a seamless content experience.

A global content strategy enables multinational companies to effectively translate their content with sensitivity to cultural and regional linguistic norms. Content Rules and RWS work together to create an effective global content strategy that will focus on translating just the right amount of content and writing in a culturally sensitive way. Companies can optimize the content to make it easy to read and translate into all their target languages. Best of all, by optimizing their English source content, the business can save time and money on translation.

Content transformation is the process of making existing content more versatile and reusable. It enables companies to deliver intelligent content at scale. With RWS and Content Rules, companies can liberate content from legacy formats and transform it into a library of modular, dynamic content assets. With modular components, companies can deliver endless content combinations to many platforms.

Content Rules offers a solution that helps companies augment their workforce by leveraging a team of content professionals ready to develop content. Content Rules services complement RWS translation services by providing a flexible team of content professionals that can be scaled up or down as needed to provide the highest quality content and translations.

Content optimization is the process of making content consistent in grammar, style, tone and terminology by using software to support authors as they write. With both Content Rules and RWS, companies can optimize their content to increase operational efficiency by improving content quality. With content optimization, companies can ensure that all their content conforms to company standards and makes use of approved terminology.

When combined, Content Rules and RWS provide an integrated structured content authoring solution that meets clients’ content needs. Like an Instant Pot is a piece of culinary technology that makes cooking more effective by reducing the time it takes to prepare meals, Tridion Docs simplifies the content structuring process. With Content Rules as the master chef, the two companies help clients customize and optimize their content.

Content Rules assists our clients in three ways:

 

 

With these benefits, Content Rules services help make RWS technology the best content solution on the market as a fully integrated structured content ecosystem.

An acute care diagnostics medical device company had purchased Tridion Docs several years ago when it was called Live Content Author (LCA). However, they had not fully understood how to configure the tool. Content Rules worked with the customer to configure the content so that it could effectively use the tool and derive maximum value from it.

 

As a result, the customer upgraded from LCA to Tridion Docs 14, its writers could easily find content and it soon became a reference point for other clients.

Another example for you. RWS and Content Rules joined forces to service a pharmaceutical customer, a joint sales prospect for both companies. Together, they responded to the company’s RFP and held joint demonstrations. RWS pooled in its Tridion Docs, Professional Services, and Collective Spaces solutions, while Content Rules brought in Pharmaceutical Accelerator Kit (PAK) and Consulting Services solutions.

 

As a result, Content Rules and RWS won the deal on August 22, 2022.

 

Val expressed the sentiment that Content Rules is committed to the partnership through virtues of trust, transparency and looking to the future for partner opportunities to deliver a fully integrated structured content experience.

Content Rules has been on the leading edge of the content strategy field since 1994. Their mission is to stay ahead of the current market and offer insights into their client’s content needs to determine where their business should focus their efforts. Val believes content should be easy to read, efficient to create and cost-effective to translate.