Marketing Writer – freelance cooperation

Moravia | England | Freelance

RWS Moravia

As our Marketing Writer you will be responsible for persuasive marketing content such as blog posts, ebooks and articles in adherence with the corporate brand/style guide, own SEO of content and collaborate with the desktop publishing team and SMEs subject matter experts to create and finalize content.

What you would do:

  • Author marketing content (blog posts, ebooks, case studies, newsletters, articles, infographics, video scripts, website copy, email copy and press releases)
  • Understand our Ideal Customer Profile and customer goals, understand corporate style and tone of voice
  • Research and report on SEO keywords, trends and performance
  • Periodically research competitor content programs and compile reports on their current blog posts, webinars, ebooks, etc.
  • Interview SMEs to gain their subject expertise and craft meaningful content
  • Collaborate with the DTP team on formatting ebooks and infographics and selecting images for blog posts
  • Work closely with the sales team to understand client needs and to help craft specific messaging to support specific opportunities
  • Assist in monitoring content performance using tools such as HubSpot
  • Understand the differences between US and UK English to be able to write content in either

What you should have:

  • 2-3 years’ experience in the localization industry
  • Proficiency with Microsoft Office tools, including Word, Teams and Outlook
  • Proficiency with project management and communications tools such as Asana
  • Degree in communications, journalism, marketing or professional writing
  • 3-5 years’ experience in marketing content development
  • Self-motivated, autonomous, detail-oriented, responsive personality
  • Proficiency in social media tools; active social media user
  • Proficiency in SEO keyword monitoring tools such as Buzzsumo and SEMrush

What we can offer you:

  • International environment and a chance to put your ideas into practice
  • Opportunity to work for one of the key localization companies in the world
  • Opportunity to broaden your experience in the area of content creation
  • Cooperation with supportive and experienced colleagues

If this sounds interesting to you, please send us your CV and your portfolio.

Thank you!