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Five International Social Media Marketing Mistakes to Avoid

Five International Social Media Marketing Mistakes to Avoid

We’ve got to start with a confession. There’s no silver bullet for international social media marketing. There’s no one-size-fits-all approach. The right strategy for your business will depend on the countries you’re targeting, the audience you’re aiming to reach and what you actually want to achieve.

Building a Customer Experience That Works Across Global Markets

Building a Customer Experience That Works Across Global Markets

It’s old news that customer experience (CX) is one of the biggest differentiators of our times. Ever since the digital revolution opened up international markets to pretty much anyone with a computer, businesses have had to step up their game to win global buyers. As a result, CX has moved to one of the top […]

The Buy Versus Build Dilemma: Navigating an Ocean of Technology Choices

The Buy Versus Build Dilemma: Navigating an Ocean of Technology Choices

If you’re ever involved in your organization making technology choices around a critical business need, you may find yourself at a fork with several different paths. Do you buy software, build something yourself, hire someone else to build something custom for you or do a combination of all the above?

Six Ways Bad Translations Can Hurt Your Brand

Six Ways Bad Translations Can Hurt Your Brand

We know anecdotally that getting translation right is important, but it can be difficult to measure the direct effects of precision and accuracy.

Interview with an Expert: How Do You Measure MT?

Interview with an Expert: How Do You Measure MT?

Evaluating the quality of machine translation is crucial to improving its output. But what are the best metrics of MT quality and what purposes do they serve?

The 101 on Localization, Globalization and Internationalization

The 101 on Localization, Globalization and Internationalization

What does “going global” mean to you? For many companies, it seems sensible to start by simply translating their products and services into additional languages—that is, until they learn more about their target markets.

Six Reasons Why You Should Centralize Your Localization Program

Six Reasons Why You Should Centralize Your Localization Program

If you are a global company, it’s entirely possible that you are using any number of localization service providers—sometimes without even realizing it. Depending on what needs localizing, you could have several business functions across multiple territories all with their own suppliers, with jobs done on an ad hoc basis and no coordination in terms […]

Why Style Guides Matter

Why Style Guides Matter

Most companies have a team of writers who are responsible for all of their marketing content, including their website, social media, ads and other customer-facing materials. As a result, each writer may have different styles and preferences, which can make your brand messaging inconsistent. Your writers may need to be kept on a leash (metaphorically, […]

May 2019 Crowd Researchers of the Month

May 2019 Crowd Researchers of the Month

Each month we like to recognize the top performing Crow […]

April 2019 Crowd Researchers of the Month

April 2019 Crowd Researchers of the Month

Each month we like to recognize the top performing Crow […]