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How to Keep Your Brand Strong Across Markets

How to Keep Your Brand Strong Across Markets

In the past two blog posts, we explored two ways that successful enterprises can take their brand global: screening creative talent and driving quality in transcreation projects. If both processes are done right, they will go a long way towards helping strengthen your brand’s voice, the subject of the third and final blog post in […]

Improving Work and the World Through Employee Profiling

Improving Work and the World Through Employee Profiling

For many companies, employee-related costs are the single largest expense, accounting for more than 50 percent of some budgets. Common business challenges such as employee turnover and underperformance further increase costs and operational risks. For instance, organizations invest heavily in onboarding new employees—including training, production ramp-up and fulfilling compliance obligations. That investment is instantly lost […]

Anecdotes of a Localization Veteran

Anecdotes of a Localization Veteran

August 2020 marked my 30th year in the localization industry (despite numerous attempts to escape). To mark the milestone, I am happy to share some of the experiences that have made an impression on me over the years.

How to Drive Quality in Transcreation Projects

How to Drive Quality in Transcreation Projects

Many of us are familiar with the vital role that transcreation—the creative adaptation of marketing content for local markets—plays in helping a brand build a strong global presence. In fact, successful brands use transcreation to generate more than 50 percent of their revenue annually, with localization serving as the third leading method for online businesses […]

A New Way to Localize Video Content

A New Way to Localize Video Content

By 2022, an estimated 82% of all consumer internet traffic will be people viewing video content. It’s clear that any brand not producing video for their worldwide audiences is going to be left far behind.

Creating Content for Lower Literacy Markets

Creating Content for Lower Literacy Markets

Brands spend a lot of time and effort strategizing about how they want to be perceived the world over, and spend a lot of time and money creating product support content so customers know how to get the most out of their products. But what if your target buyer can’t read? How do they come […]

The Latest on MT with Researcher Dimitar Shterionov

The Latest on MT with Researcher Dimitar Shterionov

At RWS Moravia, we love keeping up with cutting-edge language research, especially with innovations related to machine translation. Maribel Rodríguez Molina, RWS Moravia Language Technology Development and Deployment Manager, sat down with Dimitar Shterionov, Assistant Professor at Tilburg University and former Assistant Professor at Dublin City University and ADAPT Centre collaborator, to discuss neural post-editing, […]

Global, Regional, Local: Managing Coronavirus and…Translation Spend?

Global, Regional, Local: Managing Coronavirus and…Translation Spend?

In the last few months in the UK, nationally collected statistics on coronavirus outbreaks have been made available locally. These data can identify recorded infections per street and even per apartment block in more densely populated areas. Track and Trace, which was previously handled nationally with mixed success, is now being partly devolved to local […]

Ready for Digital Transformation? Only If Your Corporate Culture Is!

Ready for Digital Transformation? Only If Your Corporate Culture Is!

The online economy has made it more important than ever for organizations to leverage digital technologies to meet rapidly evolving needs and challenges. Yet the process of digital transformation is complex, and successful implementation requires an organization-wide commitment to change. There is perhaps no one that knows this better than Jim DuBois, the former CIO […]

What You Need to Know About Onboarding a Localization Vendor

What You Need to Know About Onboarding a Localization Vendor

You’ve just chosen a new localization vendor and realized there are a lot of things to consider and set up before you can assign the first project. A successful onboarding process allows both sides to collect important information, define expectations and objectives, understand risks, establish efficient workflows and help all stakeholders get to know one […]

Choosing the Right Transcreation Talent for Your Global Brand

Choosing the Right Transcreation Talent for Your Global Brand

Building a great global brand requires more than merely translating marketing materials or product information into a local language. Rather, effective global brands collaborate with experienced transcreation teams. Transcreation—the process of going beyond translation to adapt branded marketing content for a specific market—requires highly specialized resources who employ a creative process that not only captures […]