A look at the future of Tridion Sites including an overview and demo of Tridion Sites 9.6’s new features such as Taxonomy Space, Semantic AI and the new Experience Space UI. Next, Tridion partner EXLRT presents a case study about hyper-scale personalization at Turkish Airlines, and discusses how AI will impact personalization, content generation and conversational experiences in the future.

Speakers

• Arno van Nijnatten, Sr. Product Manager, RWS 
• Philippe Conil, Tridion Sites Senior Solutions Architect, RWS 
• Marc Vieleers, CEO, EXLRT

A deep dive into Tridion Docs’ product direction and a demo of Tridion Docs SP4’s new features such as Collective Spaces, Semantic AI and Taxonomies. Tridion Docs customer Siemens will share insights and lessons learned from their Tridion Docs deployment.

Speakers

• Joe Pairman, Product Management Director, RWS
• Jörg Schmidt, Tridion Docs Senior Solutions Architect, RWS
• Malcolm Wallace, Documentation Group Manager, Siemens

Tridion Sites is so much more than just a Web CMS. Get inspired by what more you can do with Tridion Sites as a business critical global content hub. 

Envisage Tridion as the central orchestration platform for the ideation, authoring, translation, publishing and discovery of content that drives your multichannel and multilingual experiences for employees, partners and customers. 

Tridion facilitates: 

• streamlined workflows starting with content ideation in external project management or marketing resource management and planning systems 
• blending of web content with assets from your DAM, OVP and other rich media and content repositories 
• mashing up structured content with web content to create connected customer journeys between pre-sale and post-sale 
• connecting to your customer data platform to bring intelligence in the loop for downstream personalization 
• semantic AI to map customer intent to available content and improve content search and discovery 
• delivering personal content to any touchpoint with advanced headless publishing capabilities 

We’ll illustrate some of these things with real-life examples from Tridion Sites customer KLM, who will share insights and lessons learned from their Tridion Sites deployment.

Speakers

• Biju Kaliparambil, Account Director, RWS
• Philippe Conil, Tridion Sites Senior Solutions Architect, RWS
• Marsha van Amstel, Digital Content Specialist, KLM
• Paul Stodart, Senior Manager, European Web Development & Content, Canon

Smart tagging with Tridion Docs Taxonomy Space – how does it work and what is it good for?

The new semantic AI capabilities in Tridion help you better match user intent to your content – connecting your critical content together with the organizational knowledge to give all your users the information they need with better findability and search. 

In this presentation you’ll learn how knowledge graphs can help you with tagging your content efficiently and why you should care. We will start with a short introduction of the basics (what a knowledge graph is and what standards you should know), have a look at the problems you can tackle with it and see smart tagging in practice with Tridion Docs. 

What we will show: 

• Intuitive tagging suggestions and taxonomy browsing 
• Industry-leading taxonomy management and machine-assisted knowledge modelling 
• Corpus analysis to give you a powerful way to enrich and fine-tune knowledge models 
• Search suggestions capability and faceted search API

• Joe Pairman, Product Management Director, RWS
• Jörg Schmidt, Tridion Docs Senior Solutions Architect, RWS
• Gordon Hayden, Associate Director of Solutions and Strategic Alliances, Semantic Web Company

The latest development in RWS Translation Management and Linguistic AI technologies. We will discuss the key use cases and business benefits through actual customer case studies. We will also illustrate how integrating language technology into your content processes can reduce costs and enable faster publishing of your multilingual content. 

Speakers

• Bert Esselink, Strategic Account Director, RWS