Combining AI and Strategy to Unlock the Potential of Your Personalization Tech
Join us for this on-demand webinar, where Noz Urbina, a globally recognized Omnichannel Content Designer, Strategist, and Solutions Architect, will address the major challenges that enterprises face in achieving successful personalization projects. He will share his expertise on how to build a personalization strategy that targets the customer moments that matter, and how AI, more sophisticated content management approaches, and improved use of metadata, can drive personalization success.
In this session, you'll learn:
- How to develop a strategy and roadmap for personalization that fulfils your original vision and potential
- How to evolve your use of your CMS and the rest of your tech stack to make it personalization-capable
- How to address the human and process-side challenges of building a successful personalization project
- How to better implement and integrate personalization tools to deliver value across the customer lifecycle
- How personalization technology can be deployed inside your own enterprise to multiply your return on investment by integrating siloed processes
- How to leverage Next Best Action recommendations internally to support your staff in making better decisions and being more effective
If you want to unlock the full potential of your tech stack and achieve the ROI you expected, then watch this on-demand webinar to implement better strategies for personalization success.