Key benefits

• Faster and more flexible content creation
• Improved visitor engagement through interactivity
• Consistent brand presentation across exhibitions
• Reduced dependency on HTML developers
• Scalable foundation for global rollout

KAESER KOMPRESSOREN regularly attends international trade fairs to strengthen customer relationships and generate new leads. To attract visitors and communicate complex product information, the company relies heavily on large digital screens at exhibition venues.

The client’s goals

Because exhibition venues often lack reliable internet access, KAESER needed a solution that could run fully offline. Previously, content was delivered through static HTML pages with embedded media, manually created by an HTML developer. While functional, this approach limited flexibility, interactivity, and the amount of information that could be presented to visitors.

Challenges

• Static HTML limited content depth and interactivity
• Updates required HTML developer involvement
• Last-minute exhibition changes were difficult to manage
• User experience did not meet modern expectations
• Inconsistent branding across exhibitions
• Offline requirements restricted technology choices

Solutions

• Implemented Tridion Sites for offline digital applications
• Enabled form-based, intuitive content editing
• Centralized multimedia asset management
• Simplified review and update cycles
• Improved collaboration between content and technical teams

Results

• Faster content updates before exhibitions 
• Improved visitor interaction with digital screens
• Easier change management without layout rework 
• Consistent global brand presentation
• Foundation for future worldwide scalability

From Static Screens to Interactive Experiences

The legacy solution restricted KAESER to single-page layouts, making it difficult to showcase multiple products or guide visitors through structured information. Updates were time-consuming and risky, especially when last-minute changes were required before an event. The outdated experience also failed to reflect KAESER’s innovative brand image.

By adopting Tridion Sites on the cloud, KAESER introduced a structured, multi-page application with navigation and multimedia integration. The advertising team could now focus on content creation, while technical resources handled the underlying presentation and application framework.

Empowering Teams

With Tridion Sites in place, editors can create and update content through an intuitive interface, similar to filling out a form. Multimedia assets are centrally managed, and content is reviewed and finalized within the platform before being exported for offline use on exhibition screens.

• Offline-ready, interactive digital experience 
• Centralized content and asset management 
• Reduced technical barriers for content teams

Enhancing Visitor Engagement

For visitors, the new application delivers a richer, more engaging experience. Interactive navigation allows them to explore products and services in greater depth, aligning the digital experience with KAESER’s vision for modern trade show engagement.

Fast Alignment, Scalable Global Impact

RWS supported KAESER throughout the project with fast response times and direct access to specialists. Despite a short timeframe and initial communication challenges, productivity increased rapidly once the teams aligned. 

The solution now supports KAESER’s long-term goal of enabling less technical users to manage defined use cases independently, while maintaining a consistent and scalable digital experience for exhibitions worldwide.