Modernizing Offline Digital Experiences for Global Trade Shows
KAESER KOMPRESSOREN modernized its trade show digital screens by replacing static HTML content with an interactive, scalable solution. Using Tridion Sites, the team streamlined content creation, improved visitor engagement, and ensured a consistent brand experience without relying on internet connectivity.
Used across domestic and international exhibitions
Centralized platform supporting global scalability
2 months from project start to go-live
Used across domestic and international exhibitions
Centralized platform supporting global scalability
Key benefits
Faster and more flexible content creation
Improved visitor engagement through interactivity
Consistent brand presentation across exhibitions
Reduced dependency on HTML developers
Scalable foundation for global rollout
KAESER KOMPRESSOREN regularly attends international trade fairs to strengthen customer relationships and generate new leads. To attract visitors and communicate complex product information, the company relies heavily on large digital screens at exhibition venues.
The client’s goals
Because exhibition venues often lack reliable internet access, KAESER needed a solution that could run fully offline. Previously, content was delivered through static HTML pages with embedded media, manually created by an HTML developer. While functional, this approach limited flexibility, interactivity, and the amount of information that could be presented to visitors.
Challenges
Static HTML limited content depth and interactivity
Updates required HTML developer involvement
Last-minute exhibition changes were difficult to manage
Implemented Tridion Sites for offline digital applications
Enabled form-based, intuitive content editing
Centralized multimedia asset management
Simplified review and update cycles
Improved collaboration between content and technical teams
Results
Faster content updates before exhibitions
Improved visitor interaction with digital screens
Easier change management without layout rework
Consistent global brand presentation
Foundation for future worldwide scalability
From Static Screens to Interactive Experiences
The legacy solution restricted KAESER to single-page layouts, making it difficult to showcase multiple products or guide visitors through structured information. Updates were time-consuming and risky, especially when last-minute changes were required before an event. The outdated experience also failed to reflect KAESER’s innovative brand image.
By adopting Tridion Sites on the cloud, KAESER introduced a structured, multi-page application with navigation and multimedia integration. The advertising team could now focus on content creation, while technical resources handled the underlying presentation and application framework.
Offline-ready, interactive digital experience
Centralized content and asset management
Reduced technical barriers for content teams
Empowering Teams
With Tridion Sites in place, editors can create and update content through an intuitive interface, similar to filling out a form. Multimedia assets are centrally managed, and content is reviewed and finalized within the platform before being exported for offline use on exhibition screens.
Enhancing Visitor Engagement
For visitors, the new application delivers a richer, more engaging experience. Interactive navigation allows them to explore products and services in greater depth, aligning the digital experience with KAESER’s vision for modern trade show engagement.
The information for the trade fair is always delivered very late. The system helped to integrate all information in time in the application.
Karlheinz Watermeier
Team Leader Digital Media, KAESER KOMPRESSOREN
Fast Alignment, Scalable Global Impact
RWS supported KAESER throughout the project with fast response times and direct access to specialists. Despite a short timeframe and initial communication challenges, productivity increased rapidly once the teams aligned.
The solution now supports KAESER’s long-term goal of enabling less technical users to manage defined use cases independently, while maintaining a consistent and scalable digital experience for exhibitions worldwide.
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