Tools Are Easy, People Are Hard: The Cultural Shift Required for Structured Content and AI

Watch this on-demand webinar with CIDM and Dipo Ajose-Coker. 

Structured content adoption is ultimately a people challenge. This webinar focuses on the human side of transforming documentation teams for CCMS, topic-based authoring, and AI-supported workflows. We explore mindset shifts, change management strategies, team readiness, and how to turn reluctant writers into confident adopters. The session offers practical techniques to build buy-in, cultivate internal champions, and help teams thrive in a structured, AI-enabled environment. 

Key Takeaways: 

• Why teams resist structured authoring and how to address common concerns. 
• How to build buy-in through clear communication and shared goals. 
• Training and rollout strategies that build confidence and reduce friction. 
• Practical methods for managing resistance and developing champions. 
• How to prepare writers for AI-enabled documentation in a supportive, low-pressure way.