Going outside to acquire information on new products and technologies can speed up and improve technical development, foster innovative ideas, manage risk, free up scarce internal resources for other high-impact activities, and lead to greater innovation.
The key is being open (versus threatened) and knowing when to go outside, where to look, how to integrate the insights into tactical and strategic planning, responsibly qualify sources, and integrate new externally developed technologies for rapid commercialisation – at a profit to your company. Rather than relying on ad hoc and sometimes haphazard approaches to technology sourcing, many firms are adopting formal Technology Scouting programmes to provide a structured, focused approach to identifying and acquiring insights on new technology, and technology-based product and service innovations.
This Masterclass is designed for companies that want to accelerate or improve their technical and product development, providing real world examples of both effective – and less effective – sourcing initiatives. Dr. Jay Paap is one of the world’s most experienced and respected experts on innovation and new product development and brings over 40 years of experience in managing technology and consulting with major firms globally on innovation, new product and business development, technology strategy, competitive intelligence and corporate venturing/open innovation.
To contact the organiser Moon-on-a-Stick telephone Sean Warren on +44 (0)7535 669017 or by e-mail to email@example.com
Find out more about Moon-on-a-Stick here http://www.the-moon-on-a-stick.com/
RWS will be attending to discuss how our IP search services can support innovation efforts.