RWS Moravia Blog - page 2
Your documentation and web content have different terms for the same things. Your translators do not really understand your brand, so it’s getting diluted and unrecognizable from your competitors’. On top of that, even though you’ve got high-quality past translations, you pay for every word to be translated each time. All this is affecting your […]
If you’ve been keeping up with localization technology, you’ve heard about the “revolution” in machine translation (MT). Some industry pundits will tell you that MT can translate anything—fast and for cheap. Others say jobs are in jeopardy because MT’s capabilities have reached parity with human translators. Our advice? Don’t fall for the hype. Let’s look […]
You’ve killed it in your home market. Now you’re ready to bust your borders and take advantage of the massive opportunities of global expansion. But before you start investing in global marketing, you need to do some critical thinking. (Gut feelings and instincts have no place here.) How do you evaluate your potential in new […]
We’ve got to start with a confession. There’s no silver bullet for international social media marketing. There’s no one-size-fits-all approach. The right strategy for your business will depend on the countries you’re targeting, the audience you’re aiming to reach and what you actually want to achieve.
It’s old news that customer experience (CX) is one of the biggest differentiators of our times. Ever since the digital revolution opened up international markets to pretty much anyone with a computer, businesses have had to step up their game to win global buyers. As a result, CX has moved to one of the top […]
If you’re ever involved in your organization making technology choices around a critical business need, you may find yourself at a fork with several different paths. Do you buy software, build something yourself, hire someone else to build something custom for you or do a combination of all the above?