Insights

Few things are more important when expanding into new territories than consistency and accuracy in your localized content. But how do you drive this? The key to consistent content is defining and managing your terminology before you start translating anything.

No individual or organization can refute the importance of social media when it comes to increasing your brand awareness and conversions.

It’s simple: if a term has any level of ambiguity, it should be included in your corporate glossary or termbase. There, blog post done. Or not, since that very statement is itself shrouded in ambiguity. Terminology management is an important element of any content creation and localization workflow, so establishing a solid glossary of your […]

Over the past 40 years, China has grown faster than any country in the history of mankind. It continues to grow at a rate equal to or exceeding the rest of the world. This exponential growth has made global brands sit up and take notice. Yet despite the huge rewards that can come from expanding […]

On the surface, interpretation seems pretty simple. You listen to someone speaking in one language and relay it to an audience in another language. Like for like, just in different languages. The interpreter is the conduit between the two. They are the one ultimately reflecting the message because interpreting isn’t an exact science; it’s open […]

In our industry-leading blog, we talk about everything to do with linguistics and language, taking your business global and the ins and outs of localization. Along with providing you with educational and informative materials, we get expert opinions from some of the best thought-leaders and industry veterans week after week.

There was a time when you found a partner by chance. Random events, workplaces, friends and unexpected encounters thrust people together and love took over. That takes time, and these days, we’re too busy for that. Also, we want chance taken out of the equation. Online dating seems like the solution: for over a decade […]

Following the recent GCC Supreme Council held in Saudi Arabia on 5 January 2021, new amended patent law regulations for the Gulf Cooperation Council have been approved. An important and surprising element of this announcement is that from 6 January 2021, the Gulf Cooperation Council (GCC) Patent Office has stopped accepting new patent filings. This […]

Globally Speaking Radio, sponsored by RWS Moravia, is the industry-leading podcast for localization professionals, hosted by localization professionals. In 2020, our podcast featured insightful and interesting conversations with industry leaders who shared their thoughts on many things related to being global.

Slack is one of the largest, most trusted digital business communication platforms in the world. It has more than 1,600 employees in nine countries and was recently acquired by Salesforce for $27.7 billion. Any decisions made by a company of this size take a lot of consideration and must happen with the least amount of […]

A brand looking to develop a strong, global presence requires extensive translation of their website, software, packaging, marketing materials and even user-generated content like product reviews. Many have turned to machine translation (MT) as a means of reducing translation time and cost. While MT technology has significantly improved in recent years, it has yet to […]