Many of us are familiar with the vital role that transcreation—the creative adaptation of marketing content for local markets—plays in helping a brand build a strong global presence. In fact, successful brands use transcreation to generate more than 50 percent of their revenue annually, with localization serving as the third leading method for online businesses […]
By 2022, an estimated 82% of all consumer internet traffic will be people viewing video content. It’s clear that any brand not producing video for their worldwide audiences is going to be left far behind.
Brands spend a lot of time and effort strategizing about how they want to be perceived the world over, and spend a lot of time and money creating product support content so customers know how to get the most out of their products. But what if your target buyer can’t read? How do they come […]
At RWS Moravia, we love keeping up with cutting-edge language research, especially with innovations related to machine translation. Maribel Rodríguez Molina, RWS Moravia Language Technology Development and Deployment Manager, sat down with Dimitar Shterionov, Assistant Professor at Tilburg University and former Assistant Professor at Dublin City University and ADAPT Centre collaborator, to discuss neural post-editing, […]
In the last few months in the UK, nationally collected statistics on coronavirus outbreaks have been made available locally. These data can identify recorded infections per street and even per apartment block in more densely populated areas. Track and Trace, which was previously handled nationally with mixed success, is now being partly devolved to local […]
The online economy has made it more important than ever for organizations to leverage digital technologies to meet rapidly evolving needs and challenges. Yet the process of digital transformation is complex, and successful implementation requires an organization-wide commitment to change. There is perhaps no one that knows this better than Jim DuBois, the former CIO […]
You’ve just chosen a new localization vendor and realized there are a lot of things to consider and set up before you can assign the first project. A successful onboarding process allows both sides to collect important information, define expectations and objectives, understand risks, establish efficient workflows and help all stakeholders get to know one […]
Building a great global brand requires more than merely translating marketing materials or product information into a local language. Rather, effective global brands collaborate with experienced transcreation teams. Transcreation—the process of going beyond translation to adapt branded marketing content for a specific market—requires highly specialized resources who employ a creative process that not only captures […]
India’s internet economy has been growing rapidly for the past few years and is becoming a hub of ecommerce activity. In fact, India is the fastest-growing ecommerce market in the world. By 2021, India’s ecommerce industry is projected to reach $84 billion. This market was only worth $38.5 billion in 2017. The internet economy at […]
I shouldn’t really have been surprised. On opening the box containing my latest mobile phone, the only documentation to be found was an almost wordless instruction sheet showing the basic parts of the phone. That was all. Not even a Quick Start Guide. Those of us who have worked in the language services industry for […]
It’s one thing to join a localization team and pick up the reigns of a smoothly running operation, but it’s another thing to build a program entirely from scratch for one of the top social media platforms in the world. That’s exactly what Francesca Di Marco did when she joined Pinterest.