If you’re a global enterprise, it’s likely that you invest thousands or even millions in creating content to promote your brand and products. Choosing the right words is an important part of communicating your message and values, as well as letting your customers know about your latest products and services. If you engage a team […]
From 2-3 September 2019, RWS sponsored the 10th China Intellectual Property Annual Conference (CIPAC) held at the Hangzhou International Expo Center. The theme of the conference was ‘Intellectual Property, Evolving with the New Era’, highlighting the ever-changing landscape of IP and focusing on China’s pivotal role as a driver of that change. Crowdsourcing in the […]
Your documentation and web content have different terms for the same things. Your translators do not really understand your brand, so it’s getting diluted and unrecognizable from your competitors’. On top of that, even though you’ve got high-quality past translations, you pay for every word to be translated each time. All this is affecting your […]
If you’ve been keeping up with localization technology, you’ve heard about the “revolution” in machine translation (MT). Some industry pundits will tell you that MT can translate anything—fast and for cheap. Others say jobs are in jeopardy because MT’s capabilities have reached parity with human translators. Our advice? Don’t fall for the hype. Let’s look […]
You’ve killed it in your home market. Now you’re ready to bust your borders and take advantage of the massive opportunities of global expansion. But before you start investing in global marketing, you need to do some critical thinking. (Gut feelings and instincts have no place here.) How do you evaluate your potential in new […]
We’ve got to start with a confession. There’s no silver bullet for international social media marketing. There’s no one-size-fits-all approach. The right strategy for your business will depend on the countries you’re targeting, the audience you’re aiming to reach and what you actually want to achieve.
It’s old news that customer experience (CX) is one of the biggest differentiators of our times. Ever since the digital revolution opened up international markets to pretty much anyone with a computer, businesses have had to step up their game to win global buyers. As a result, CX has moved to one of the top […]