Sam Adams Seeks to Trademark « Boston 2024 »

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In preparation for possibly hosting the Boston Olympics in 2024, the maker of the city’s Sam Adams beer has filed two trademark applications. The Beer Company applied to the USPTO for a trademark on « Boston 2024 », which would be limited to beer, Jessica Paar, a spokeswoman for the brewery, said on Wednesday. Although polls show residents of Boston oppose the idea of possibly hosting the games in 2024, the maker of the city’s Sam Adams beer has its sight set on the trademark.

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