Content Connector
Description
Content connectors act as bridges between systems – allowing content to move seamlessly from creation to translation to publication. Instead of downloading files, emailing updates or manually tracking translation progress, connectors automate the entire process. They use standard APIs or custom integrations to push new or updated content directly into translation workflows, then return localized versions automatically back into the originating system.
Connectors range from simple integrations – like syncing files from cloud storage – to highly sophisticated modules embedded within Content Management Systems (CMS), Component Content Management Systems (CCMS) or Digital experience platforms (DXP) such as Tridion. By integrating translation into the content ecosystem itself, connectors eliminate manual steps, reduce project overhead and shorten time to market. They’re the backbone of continuous localization – where global content updates can flow automatically in real time.
Example use cases
- Automated handoff: Move files instantly between CMSs, repositories and translation tools.
- Continuous localization: Enable real-time translation updates as content evolves.
- Status tracking: Sync project progress, translation memory updates and cost data automatically.
- Enterprise workflows: Support large-scale, multi-market publishing with minimal manual input.
- System integration: Embed translation modules directly into platforms like Tridion, Salesforce or Adobe Experience Manager.
Key benefits
RWS perspective
At RWS, content connectors form a key part of how we integrate human expertise and intelligent technology into localization workflows. Our connectors link platforms such as Tridion, Sitecore, AEM and Salesforce directly with translation management systems like Trados and Language Weaver, enabling fully automated multilingual publishing.
By uniting structured content and translation automation, RWS helps global enterprises maintain agility, accuracy and control – ensuring content flows seamlessly between systems and markets. Whether you’re managing technical documentation, marketing assets or enterprise knowledge, our connectors make global content management faster, simpler and smarter.