RWS in Retail, Private and Corporate Banking
RWS is expert both in the language of banking and in the local languages in which your content needs to be applied. We also have knowledge of the complex web of regulatory frameworks under which you operate. And the third pillar in this crucial blend is an appreciation for the cultural context that also affects customer perceptions of your brand around the world.
We also understand that the language for consumer and business audiences differs, sometimes widely. We bring all of these essential components together in a single tailored, technology-enabled language solution for each of our banking clients.
The content challenge in retail, private and corporate banking
You operate in a highly competitive global marketplace with ever-present macroeconomic challenges, alongside disruption from other market participants, creating a need to constantly evolve. The burdensome demands of local and international regulators adds to the turmoil and the need to continually generate compliant content is a testing challenge.
Translation and localisation are critical elements of maintaining and expanding your global footprint. Numerous research studies show that the need to provide content in the language of the reader is a vital element in customer acquisition and retention – indeed, our own “Global Understanding Unlocked” research study found that 82% of customers will not buy from major consumer categories in the absence of local language support – that figure rises to 91% among B2B buyers.
Solutions for retail, private and corporate banks
Customer-focused, culturally-relevant content translation
We specialise in the translation and localisation of banking content for multinational brands, helping you to connect with your disparate audiences while achieving and maintaining regulatory compliance in any language and any global market.
Our banking clients trust us to deliver high quality, accurate translations according to their timeframes. Our extensive pool of subject matter experts is skilled in the terminology of your industry and experienced in working within the constraints of multiple regulatory frameworks. We also operate under numerous quality and security certifications to ensure that our clients can trust us with their most sensitive content and customer data.
We cover all B2B and B2C content types including marketing materials, customer agreements, annual reports, shareholder communications and legal documents. We are just as comfortable translating content for digital channels too, providing website and mobile app localisation and SEO and social media translation.
Secure, scalable language technology
Our expert-in-the-loop translation services are underpinned by an industry-leading suite of secure, AI-powered language platforms for machine translation (MT), translation management (TMS) and computer-aided translation (CAT).
All of our language technologies provide control for you to implement on your own IT infrastructure or in a secure cloud-based environment. We also provide a wide range of connectors to enable integration with your established marketing, data and content platforms.
For instance, we are able to securely integrate our machine translation platform with customer service platforms to support multilingual chatbot and virtual assistant applications in real-time.
We work with you to develop a blend of human and automated translation processes tailored to your precise requirements. Your customised solution is designed to optimise your translation workflows and maximise the volume of content, number of languages and speed demanded by your business.
Comprehensive supporting services
As well as our experience in supporting global B2B and B2C banking materials, we provide translation services to support accessibility content, transcreation for marketing messages and desktop publishing (DTP) services to maintain design integrity. We also deliver human and automated interpreting and transcription for events and meetings and for video and audio assets as well as multilingual eLearning expertise to bring flexible training to your entire workforce.
In addition, as the rapid growth of AI opens up new opportunities for banks, we support client innovation by training and optimising AI models to ensure they are trustworthy and bias-free. This includes data collection, data annotation and data validation services for Large Language Models (LLMs) and Generative AI (GenAI) projects that cover all media types, delivered in any language, at any scale.
Why retail, private and corporate banks choose RWS
- Expert in the translation of confidential consumer and commercial banking content
- Working with multinational banks worldwide via our global network of offices
- Trusted by leading banking brands around the world
- 24/7 coverage to support fast turnaround times
- Expert at blending human skills with technology excellence for maximum efficiency
- Security-assured language solutions to protect your most sensitive content and customer data