An Investigation of Issues in the Translation and Comprehension of the Terms “Self-conscious” and “Embarrassed” in Patient Reported Outcome (PRO) Measures
        
      
  Research report
                                    
                                Identifying problematic terminology and proposing solutions for improved translation is critical to increasing PRO content validity and the quality of respondent data. This research, selected for presentation at ISPOR Europe in Barcelona, November 2018, examines patients’ comprehension of the terms “self-conscious” and “embarrassed”, which have considerable semantic overlap and frequently appear together in PROs.
                            
                        
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