inovia Agent Publishes New Trademark Resource

Our friends at Bereskin & Parr LLP recently announced the publication of a unique resource written to assist trademark attorneys and scholars better understand the intricacies of dilution law.  Below is an excerpt from their Spring 2013 newsletter: 

We are pleased to announce the recent launch of International Trademark Dilution, 2013 ed. edited by Daniel R. Bereskin and published by Westlaw.  International Trademark Dilution is an indispensible new resource for trademark attorneys and in-house counsel who need to protect their clients’ trademarks across multiple global jurisdictions, and likewise is important for scholars engaged in research into the origins of development of dilution law.

With 24 chapters authored by expert IP practitioners and academics, International Trademark Dilution provides analysis and explanation of the development, statutory implementation, and jurisprudential application of the concepts of unfair advantage, dilution, free riding, and tarnishment of trademarks. 

This book includes chapters devoted to dilution law in the United States and European Union, as well as Argentina, Australia, Brazil, Canada, Chile, China, India, Israel, Japan, Mexico, New Zealand, Russia, Singapore, South Africa, and Switzerland.  In each jurisdictionally focused chapter, an IP expert of that country guides the reader through the process of qualifying a mark as “well-known” and obtaining protection for such well-known marks, using practical examples from that country’s statues and caselaw. 

In addition to the global focus on protection of well-known marks across a variety of jurisdictions, International Trademark Dilution also contains chapters devoted to explaining the use of survey evidence in U.S. dilution cases and the intersection of freedom of speech/freedom of expression law with dilution protection.

If you have any comments or questions about this material, please feel free to leave a comment below or send us an email.  Alternatively, for more information about this publication, visit


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