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How to Handle Translation at Scale

How to Handle Translation at Scale

Not long ago, we had a client approach us with a problem: they needed localization at large scale with a very fast turnaround time.

Why Language Assets Are Essential to Language Quality

Why Language Assets Are Essential to Language Quality

Your documentation and web content have different terms for the same things. Your translators do not really understand your brand, so it’s getting diluted and unrecognizable from your competitors’. On top of that, even though you’ve got high-quality past translations, you pay for every word to be translated each time. All this is affecting your […]

Our Six Steps to Deploy a Machine Translation Program

Our Six Steps to Deploy a Machine Translation Program

If you’ve been keeping up with localization technology, you’ve heard about the “revolution” in machine translation (MT). Some industry pundits will tell you that MT can translate anything—fast and for cheap. Others say jobs are in jeopardy because MT’s capabilities have reached parity with human translators. Our advice? Don’t fall for the hype. Let’s look […]

Eight Tips for Getting Your International Expansion Strategy Right

Eight Tips for Getting Your International Expansion Strategy Right

You’ve killed it in your home market. Now you’re ready to bust your borders and take advantage of the massive opportunities of global expansion. But before you start investing in global marketing, you need to do some critical thinking. (Gut feelings and instincts have no place here.) How do you evaluate your potential in new […]

How Localization Buyers Will Benefit in The Age of Distributed Trust

How Localization Buyers Will Benefit in The Age of Distributed Trust

There has been much talk about how AI and ML could be the end of the translator, yet few seem to be asking whether “distributed trust” is the end of the global enterprise’s need for a Language Service Provider (LSP).

Five International Social Media Marketing Mistakes to Avoid

Five International Social Media Marketing Mistakes to Avoid

We’ve got to start with a confession. There’s no silver bullet for international social media marketing. There’s no one-size-fits-all approach. The right strategy for your business will depend on the countries you’re targeting, the audience you’re aiming to reach and what you actually want to achieve.

Building a Customer Experience That Works Across Global Markets

Building a Customer Experience That Works Across Global Markets

It’s old news that customer experience (CX) is one of the biggest differentiators of our times. Ever since the digital revolution opened up international markets to pretty much anyone with a computer, businesses have had to step up their game to win global buyers. As a result, CX has moved to one of the top […]

The Buy Versus Build Dilemma: Navigating an Ocean of Technology Choices

The Buy Versus Build Dilemma: Navigating an Ocean of Technology Choices

If you’re ever involved in your organization making technology choices around a critical business need, you may find yourself at a fork with several different paths. Do you buy software, build something yourself, hire someone else to build something custom for you or do a combination of all the above?

Six Ways Bad Translations Can Hurt Your Brand

Six Ways Bad Translations Can Hurt Your Brand

We know anecdotally that getting translation right is important, but it can be difficult to measure the direct effects of precision and accuracy.

Interview with an Expert: How Do You Measure MT?

Interview with an Expert: How Do You Measure MT?

Evaluating the quality of machine translation is crucial to improving its output. But what are the best metrics of MT quality and what purposes do they serve?

Our 90 Day Countdown Begins: An Invitation to RWS Researchers from Patent Olympiad

Our 90 Day Countdown Begins: An Invitation to RWS Researchers from Patent Olympiad

July 29, 2019: ninety days out and counting down. On October 27, 2019, patent researchers from around the world will gather in Bucharest, Romania for the welcoming celebrations of the second annual Patent Olympiad. The next morning those same researchers will gather in a single room, fire up their research tools and push the limits […]