Insights - page 2
There are only a few American terms that cause confusion for a British audience. Thanks to the global domination of American popular culture through music, movies and TV shows, even the most obscure sporting metaphors will be familiar to Brits, despite their inexperience with the sport from which the terms originate. So why bother converting […]
Recent history has seen the consumer market change. As consumers become more diverse, there is greater demand for individualization. This means companies must tailor their marketing content to different cultures, ethnicities, lifestyles and preferences. When taking content global, this need has paved the way for modern localization.
Many businesses are speculating about how their day-to-day operations will look when we eventually return to a sense of post-pandemic normalcy. While there are countless different visions of this “new normal,” most agree that there will be some big changes to the ways in which businesses market, sell and support their products. So how can […]
China represents a massive market, and its importance to businesses looking to extend their global reach is equally large. Indeed, China represents the world’s second-largest economy overall (behind only the US) and the fastest-growing economy by GDP. It is also the world’s most populous country: there are approximately 1.2 billion Chinese speakers worldwide, and 750 […]
More and more organizations are conducting Quarterly Business Reviews (QBRs) remotely. The unexpected and unprecedented spread of COVID-19 has mandated that many business meetings happen remotely. But more than that, online QBRs are more efficient, less costly and can be conducted from the comfort of your own home.
A picture is worth a thousand words, but a video is worth a million. With online video consumption climbing—45% of users watch over an hour of video content per week on Facebook and YouTube, with over 500 million hours of video watched per day on YouTube alone—it is crucial to ensure your videos are accessible […]