Different cultures shape consumer expectations and preferences for the online purchase journey in different ways. But there’s one universal truth: if savvy shoppers can’t find it, understand it, or relate to it, they won’t buy from your site.
Sure, putting together an international e-commerce strategy may seem daunting. But talk to any successful e-commerce business and they may tell you that winning international online shoppers effectively boils down to succeeding in these three areas:
- Making your website and products easy to find and providing all of the details shoppers need to feel confident in their purchase
- Creating an intuitive and engaging shopping experience
- Delivering service that turns your customers into brand advocates
Here is an infographic that shows 10 specific steps that anyone selling products or services online should take to optimize the purchase journey for their worldwide buyers.