Companies that want to be sucessful globally need good partners in many aspects of their operations: They need banks that can manage their funds in multiple currencies and collect their payments in multiple countries. They need lawyers that understand local regulations. They need auditors that can consolidate financial statements according to the different generally accepted accounting principles. And they need a good localization partner to make their products look and feel appropriate in the local markets.
These two creative TV ads by HSBC convey the spirit of global business and are a good example of localization. The first version is aired in Europe with a Hong Kong woman buying lemonade from the girl. The second version is aired in Asia, with a Brazilian woman buying the lemonade. (Fun fact: the dress that the girl is wearing is from the Swedish chain H&M, another major global player).
Another good example of the complexity of global business was very well captured by the law firm Baker & McKenzie in an advertising campaign at the Arlanda Airport in Stockholm. How much translation do you think was needed in that deal?
In line with these companies, we believe that the role of Moravia in the lives of our clients is to accompany them on their journey to global markets by being endlessly flexible in our thinking and consistently reliable in our delivery.