Mark Zuckerburg is finally making good on his pledges to investors to move revenue into Facebook coffers via smartphones and tablets. Just last week, after an initial announcement and beta roll out in May, the Facebook App Center went live in the U.S., with support for the Android and iOS mobile platforms. No surprise, that includes an App Center that is made friendly to buyers worldwide via app localization.
The Facebook App Center already features over 600 “recommendation-curated” apps for all the major English-speaking countries—United States, Australia, Canada, Ireland, New Zealand, South Africa, the United Kingdom, and—as of yesterday—India. On Monday, Facebook software engineer Drew Hoskins blogged that Facebook would now roll out the platform to seven additional countries, reasoning that “approximately 80% of our monthly active users are outside the U.S. and Canada.” The countries that will gain access in the next several weeks are Brazil, France, Germany, Russia, Spain, Taiwan, and Turkey.
Most relevant to you, our Moravia Blog readers, is Facebook’s clear commitment to both their users and their languages.
The App Center lists high-quality apps based on user feedback and orders them based on what a person is most likely to enjoy and the popularity in their country. Whenever possible, we show app information in a person’s own language. For example, if an app specifies English as their primary language but also provides translations for Spanish, we show the translated version to Spanish speakers and the English version to everyone else.
Not too long ago, we published our “Ready for the World: How to Launch a Multilingual Mobile App” with tips and news on the opportunities presented by Apple, Nokia, Samsung and others to internationally ready app developers. We’re ready to help your company navigate Facebook’s guidelines and requirements to reach their 800 million active users worldwide.
But what about you? Is your company ready for the newest Facebook challenge? Let us hear from you in the comments.