As you regular readers of Moravia Blog know, there’s a lot of interest among global brands in optimizing their websites so that consumers can discover their products and services among the incalculable brand marking sites worldwide. (If you haven’t already signed up for our upcoming webinar, hey, consider this a nudge to do so.) Marketing ourselves – self promotion in work and personal relationships – also requires a bit of optimization. But how, exactly, should we approach our own Personal Engine Optimization?
It’s best to start with a definition. In some respects, Search Engine Optimization (SEO) is about presenting content on our websites so that search engines can easily deliver that content to search users. But even that comes with some preconditions, and it is in understanding those that we reach PEO.
SEO requires first and foremost that we understand those who search. Who are they? What is it that they are looking for? How will they look for it? If you’re a company that manufactures bagel-making equipment, you probably won’t focus your website’s content on how awesome cinnamon-raisin bagels are when served hot with cream cheese and a Latte. That’s because you know that your buyers are probably bagel bakery owners and what they will want to know is how the machine works, how much it costs, why your machines are better than the other guy’s, and what other buyers have had to say about the reliability and quality of your machines. These are the very things that bagel eaters do not care one whit about.
PEO then means that you have to first and foremost understand yourself. While, yes, any one person can (and must) fulfill many roles – daughter of aging parents, bagel company owner, head of the local chess club, and the alpha to one demanding golden retriever – optimizing means specifically identifying those roles, understanding their current requirements, and assessing what’s needed for the tasks, goals, or challenges ahead.
Too many of us are living our lives on autopilot; PEO is about taking the wheel.
Understand Your Tools
SEO means also understanding the tools of search. What information do they glean from content providers to organize information? What do they assume about search users to anticipate (rightly or wrongly) the information those users want? How do they then deliver from that content what they believe to be the best results?
Let’s say, for example, that you are looking to enhance your skills in translation project management to take on more complex client assignments. PEO would mean identifying the right resources – human and machine – that you would need to help you on your quest.
Could you speak with a physical therapist, your dad, or your Sunday afternoon tennis partner? Sure. But in the same way that search engines organize information according to their skill set, so too do people. Your physical therapist might present information about exercise regimes and how they contribute to work success. Your dad might remind you that better household management might clear your mind for the coming stress of complex work projects. Your Sunday tennis partner might frame your new work strategy and its requirements in the languages of court play.
Here’s where being specific about the best resources would be akin to advanced search: better results with better tools.
Self-Awareness + the Right Resources = PEO
Ultimately, PEO is both the right understanding of ourselves in our quest for positive development and our choice of resources for helping us find out the right (or most relevant) answers. We can deliver for ourselves the conditions and values that can center us on – hone – our personal search.
On your own quest? Share your PEO strategy with us in the comments!