In part three of Moravia’s webinar Global Staffing: Finding and Managing In-country SMEs, we talk about how SMEs could bring insight and ROI value in a number of business cases.
Recruiting is one of Moravia’s core competencies. We recruit, verify, contract, and retain subject matter experts and deliver their language and locale expertise as a service to global companies, whether they need them for project-based engagements or for long-term, daily assignments.
Building our SME infrastructure meant that we had to identify those regions where our clients had needs, understand the skills sets they desired, and prioritize recruitment in those locations to have resources that were right and ready for the work.
What do those client needs look like? And what can SMEs do to meet them?
SMEs Can Moderate Community Content
Let’s say, for example, that you are the community manager for an international consumer electronics company. Your company hosts online forums so that buyers of your products can share their experiences with the products and get support from other users. Your bosses are concerned, however, that the company is not keeping up with moderation on its Asian boards. They want to ensure proper content and tone. They also want to stay on the right side of regulatory authorities in some nations where user participation is sometimes a dicey affair. What should you do?
Your business should hire SMEs to moderate content on forums. These people would perform the same general functions as forum moderators in other countries, but they would be specifically responsible for ensuring that user comments do not trigger other issues. In China, for example, censorship issues may mean that the wrong type of information in any of your user forums could threaten your company’s entire web presence.
We are working with a client right now on community management. Follow our lead: hire SMEs in each of your locales to determine which current content would be best to localize, to determine what topics would be best to blog about, to recruit locals for focus groups, to verify content (e.g., addresses, file types) for the local market, and much more.
SMEs Can Navigate Regulatory Red Tape
You are the product manager for a major medical device manufacturer. Because your company is expanding into the Bulgarian market, you are looking for information on a host of country and EU regulatory requirements as well as insights on marketing strategy. What should you do?
Your business should hire SMEs to guide you in the requirements and expectations that shape your target markets. In the life sciences, they can be especially critical for success. They provide quality review of documents (QRD), knowledge of appropriate terminology, and updates on legislative developments that could directly affect your market results. (Click here to read more about hiring medical translation providers.)
For our client, for example, we were able to find a cardiologist who could bring expertise and experience in both medical devices and the pharmaceutical industry.
SMEs Can Be Scaled to Need
Your division is responsible for language quality assurance (LQA) for an internationally known provider of niche IT services. Your company already has a small Japanese branch, but demand has increased beyond its meager capacity. What should you do?
Your business should hire a localization company with linguistic-focused SMEs in that market. In doing so, your company has an in-country partner with language expertise and already established local ties who would be responsible for recruitment and contracting with expert teams. Whether you need full-time and dedicated linguists for day to day activities or short-term support for critical projects, your language partner can find SMEs to meet your needs. For our remote client, for example, we were able to acquire local people for our offices to deliver a very low-profile, expert service.
The benefits of hiring SMEs are substantial for any global business expanding into a new market or rolling out new products and services. As these above cases show, their knowledge is more than just language-based — they can bring real value to a business as it enters and grows in local markets.