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How to Find the Right Writers for Your Project

How to Find the Right Writers for Your Project

You are a world-class marketing organization and you need to create a lot of new product-related content to very tight deadlines. You know you’ll need a small army of freelance writers who can take on the work and deliver great quality at a quick speed. How do you go about finding this team, and what […]

How Localization Supply Chain Models Must Change

How Localization Supply Chain Models Must Change

Enterprises going global are upending the way localization supply chains are managed. To grow their business and support customers, they need localization to happen at higher speeds and larger volumes—and this will only intensify as the world demands more and more content in native languages.

What Advances in MT Could Mean for the Fuzzy Match

What Advances in MT Could Mean for the Fuzzy Match

Imagine translating a story about a dog. You’re working in a translation management system on a source sentence: “The black dog was almost hit while running across the street.” Now suppose your translation memory (TM) has a stored translation for: “The brown dog was hit while running across the street.” Which is what is called […]

Six Unexpected Localization Insights from Airbnb

Six Unexpected Localization Insights from Airbnb

The sharing economy—where individuals exchange, rent or share goods and services with their peers—has gone global. And one prime example of a company successfully expanding in this economy is Airbnb. In the last decade since its inception, Airbnb has grown to operate in almost every country in the world. Let’s talk about how the company […]

How to Measure the Quality of Your Content

How to Measure the Quality of Your Content

If you’re a global enterprise, it’s likely that you invest thousands or even millions in creating content to promote your brand and products. Choosing the right words is an important part of communicating your message and values, as well as letting your customers know about your latest products and services. If you engage a team […]

How to Handle Translation at Scale

How to Handle Translation at Scale

Not long ago, we had a client approach us with a problem: they needed localization at large scale with a very fast turnaround time.

Why Language Assets Are Essential to Language Quality

Why Language Assets Are Essential to Language Quality

Your documentation and web content have different terms for the same things. Your translators do not really understand your brand, so it’s getting diluted and unrecognizable from your competitors’. On top of that, even though you’ve got high-quality past translations, you pay for every word to be translated each time. All this is affecting your […]

Our Six Steps to Deploy a Machine Translation Program

Our Six Steps to Deploy a Machine Translation Program

If you’ve been keeping up with localization technology, you’ve heard about the “revolution” in machine translation (MT). Some industry pundits will tell you that MT can translate anything—fast and for cheap. Others say jobs are in jeopardy because MT’s capabilities have reached parity with human translators. Our advice? Don’t fall for the hype. Let’s look […]