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Interview with an Expert: the Challenges and Rewards of Interpreting

Interview with an Expert: the Challenges and Rewards of Interpreting

Interpretation is a highly specialized skill; it takes far more than simply being able to speak two languages at once. To get a better understanding of what life is like for an expert in the field, we sat down for a video chat with Ewa Jasinska-Davidson.

Why American English Content Should Be Adapted for the British Market

Why American English Content Should Be Adapted for the British Market

There are only a few American terms that cause confusion for a British audience. Thanks to the global domination of American popular culture through music, movies and TV shows, even the most obscure sporting metaphors will be familiar to Brits, despite their inexperience with the sport from which the terms originate. So why bother converting […]

Your Introduction to Enterprise MT

Your Introduction to Enterprise MT

If your business, like many others in this digital age, has growing content volumes and needs faster and faster turnaround times, yet your budget for localization is not increasing, then you might be considering machine translation (MT).

Teaching, Learning and Growing in Localization

Teaching, Learning and Growing in Localization

Recent history has seen the consumer market change. As consumers become more diverse, there is greater demand for individualization. This means companies must tailor their marketing content to different cultures, ethnicities, lifestyles and preferences. When taking content global, this need has paved the way for modern localization.

RWS Moravians Reflect on LocWorldWide42

RWS Moravians Reflect on LocWorldWide42

Thursday, July 20th, concluded the first ever fully online LocWorld experience. LocWorld is the leading conference for international business, translation, localization and global website management.

Product Messaging in the World of COVID-19

Product Messaging in the World of COVID-19

Many businesses are speculating about how their day-to-day operations will look when we eventually return to a sense of post-pandemic normalcy. While there are countless different visions of this “new normal,” most agree that there will be some big changes to the ways in which businesses market, sell and support their products. So how can […]

A Comprehensive Approach to Culturalization

A Comprehensive Approach to Culturalization

Whether operating on a local or global scale, a personal touch is vital for brand success. Tailoring the various aspects of your brand to the local user is invaluable, and the employment of ‘culturalization’ could mean the difference between success and failure.

Seven Things to Consider When Localizing for China

Seven Things to Consider When Localizing for China

China represents a massive market, and its importance to businesses looking to extend their global reach is equally large. Indeed, China represents the world’s second-largest economy overall (behind only the US) and the fastest-growing economy by GDP. It is also the world’s most populous country: there are approximately 1.2 billion Chinese speakers worldwide, and 750 […]

How to Hold a Quarterly Business Review (QBR) Remotely

How to Hold a Quarterly Business Review (QBR) Remotely

More and more organizations are conducting Quarterly Business Reviews (QBRs) remotely. The unexpected and unprecedented spread of COVID-19 has mandated that many business meetings happen remotely. But more than that, online QBRs are more efficient, less costly and can be conducted from the comfort of your own home.

How Translators without Borders Is Fighting COVID-19

How Translators without Borders Is Fighting COVID-19

Amidst the global COVID-19 crisis, an information pandemic (shortened to infodemic) has also made itself known. It first gained notoriety during the SARS outbreak in 2003 and has returned once again during the current international chaos.

Subbing vs. Dubbing: Which Is Better for Global Markets?

Subbing vs. Dubbing: Which Is Better for Global Markets?

A picture is worth a thousand words, but a video is worth a million. With online video consumption climbing—45% of users watch over an hour of video content per week on Facebook and YouTube, with over 500 million hours of video watched per day on YouTube alone—it is crucial to ensure your videos are accessible […]