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If translation is a waltz, transcreation is a tango

If translation is a waltz, transcreation is a tango

Occasionally, missives from the world of translation charm us like no other. Here’s one of those: a quote from “Exercises in Translation, Spanish Edition,” written by Kevin Murphy, who is the digital marketing manager at Melville House Books, on the struggles that translators have to overcome to convey more than the literal meaning of a […]

Translation is only news when it is wrong

Translation is only news when it is wrong

When was the last time you read news about a great translation or about a creative solution for a linguistic problem?

Has English conquered the world book market? Sure looks like it …

Has English conquered the world book market? Sure looks like it …

In a departure from our usual news (for example, on the opening of our new office in San Francisco), this fascinating look at the state of world literature in translation, as prompted by a post from the New York Review of Books.Tim Parks is a British novelist and an associate professor of literature and translation […]

Most U.S. Drug Ingredients Are Foreign-Sourced … and Other Reasons for Translation Standards

Most U.S. Drug Ingredients Are Foreign-Sourced … and Other Reasons for Translation Standards

Have you been reading all the news reports about the rise in the distribution of fake drugs on the international pharmaceutical marketplace? Yeah, it scares us too.In April, the Institute of Medicine, the medical arm of the National Academy of Sciences in the U.S., issued what one of its authors called “an admittedly complex report” […]

English only? Not in a mobile, post-PC future …

English only? Not in a mobile, post-PC future …

In its report “Mobile Applications and Interfaces: New Approaches for a Multichannel Future,” technology research firm Gartner, Inc. asserts that the reign of the desktop computer and the laptop is behind us. The 2011 figures published by the UN’s International Telecommunication Union certainly supports that notion: penetration of mobile cellular subscriptions reached 87% globally and […]

In Thai that means “I’m too sexy for IKEA”

In Thai that means “I’m too sexy for IKEA”

As the Wall Street Journal reported, furniture retailer and global giant IKEA had to watch its Swedish tongue to avoid unintentionally titillating Thai consumers. Although product names still generally fit with the company’s unique naming system of names and objects from the Scandinavian region, a team of Thai translators tweaked the words to avoid being […]

How to Fail at Translation

How to Fail at Translation

In a TechCrunch article entitled ” You Don’t Know Anything About Other Countries,” Christian Springub, the co-founder of website-building site Jimdo, recounts what his company learned from their own launch into 11 different countries. Among his key lessons on “how not to fail” this one jumps out: No translation agency can help you and no […]

Of the Top 100 Translation Companies in the World, We’re Number 17. Not Bad.

Of the Top 100 Translation Companies in the World, We’re Number 17. Not Bad.

Common Sense Advisory, the independent research firm of the translation/localization industry, has ranked Moravia number 17 in its annual report of the world’s top 100 language services providers.That keeps us in the top 20, too? Yeah, that makes us pretty happy. We were number 19 the year before.CSA identified more than 26,000 translation and interpreting […]

Social Media Boom in China – What You Need to Know

Social Media Boom in China – What You Need to Know

Internet use and social media in China have grown exponentially over the past few years. We have summarized the key characteristics of this trend – as well as how China compares with some other countries.