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English only? Not in a mobile, post-PC future …

English only? Not in a mobile, post-PC future …

In its report “Mobile Applications and Interfaces: New Approaches for a Multichannel Future,” technology research firm Gartner, Inc. asserts that the reign of the desktop computer and the laptop is behind us. The 2011 figures published by the UN’s International Telecommunication Union certainly supports that notion: penetration of mobile cellular subscriptions reached 87% globally and […]

In Thai that means “I’m too sexy for IKEA”

In Thai that means “I’m too sexy for IKEA”

As the Wall Street Journal reported, furniture retailer and global giant IKEA had to watch its Swedish tongue to avoid unintentionally titillating Thai consumers. Although product names still generally fit with the company’s unique naming system of names and objects from the Scandinavian region, a team of Thai translators tweaked the words to avoid being […]

How to Fail at Translation

How to Fail at Translation

In a TechCrunch article entitled ” You Don’t Know Anything About Other Countries,” Christian Springub, the co-founder of website-building site Jimdo, recounts what his company learned from their own launch into 11 different countries. Among his key lessons on “how not to fail” this one jumps out: No translation agency can help you and no […]

Of the Top 100 Translation Companies in the World, We’re Number 17. Not Bad.

Of the Top 100 Translation Companies in the World, We’re Number 17. Not Bad.

Common Sense Advisory, the independent research firm of the translation/localization industry, has ranked Moravia number 17 in its annual report of the world’s top 100 language services providers.That keeps us in the top 20, too? Yeah, that makes us pretty happy. We were number 19 the year before.CSA identified more than 26,000 translation and interpreting […]

Social Media Boom in China – What You Need to Know

Social Media Boom in China – What You Need to Know

Internet use and social media in China have grown exponentially over the past few years. We have summarized the key characteristics of this trend – as well as how China compares with some other countries.

Machine Translation into Japanese? Take Note of Nipponization

Machine Translation into Japanese? Take Note of Nipponization

Word order is one of the major differences between English and Japanese sentences. And it is also one of the reasons why Machine Translation into (and from) Japanese may — on the whole — be still less successful than it is with other languages. The basic word order in Japanese is subject-object-verb (SOV), while English […]

EMA Publishes New Versions of EudraVigilance Controlled Vocabularies for Article 57(2) Compliance

EMA Publishes New Versions of EudraVigilance Controlled Vocabularies for Article 57(2) Compliance

Just about two months before the deadline of July 2, 2012, by which Marketing Authorization Holders (MAHs) are required to electronically submit to the EMA information on all medicinal products for human used authorized in the European Union, using the new electronic exchange format XEVPRM, the agency released a set of updated versions of their […]

Global Business in Advertising

Global Business in Advertising

Companies that want to be sucessful globally need good partners in many aspects of their operations: They need banks that can manage their funds in multiple currencies and collect their payments in multiple countries. They need lawyers that understand local regulations. They need auditors that can consolidate financial statements according to the different generally accepted […]

8 Cultural and Language Aspects in Global Clinical Trials to Watch Out For

8 Cultural and Language Aspects in Global Clinical Trials to Watch Out For

The sponsoring of global clinical trials has never been more demanding. The amount of clinical trials outsourced to emerging locales is steadily increasing. Some major challenges to the success of outsourced clinical projects are accuracy and budget. If the tested medications are to be sold later internationally, efficacy must be tested on representative local population […]