In the third episode of Moravia’s Globally Speaking podcast, we’re joined by John Jimenez, Portfolio Director of e-Commerce for Interstate Hotels and Resorts, one of the world’s leading third-party hotel management companies.
Consumers worldwide now have countless lodging options when traveling, and dozens of ways to book their rooms online — making it a real challenge for global travel companies to close sales and bookings without eroding margins. Or worse yet, losing customers.
In this highly informative interview, Jimenez gives us an inside look at how digital marketing has changed the travel industry’s marketing priorities and what it means for language services providers.
Topics covered include:
- How international travelers are driving demand for customized localization services
- Why Jimenez considers “digital” marketing a dated term
- The critical importance of localized SEO
- How hospitality companies and LSPs alike can appeal to a new kind of consumer
- Are we there yet? What does the future hold?
Moravia’s Renato Beninatto and Michael Stevens during podcast recording
About John Jimenez
John Jimenez has served as the Portfolio Director of e-Commerce for Interstate Hotels and Resorts since September of 2013, after serving two years as the company’s marketing manager. He has more than ten years of marketing experience and has shared his knowledge of the industry with young minds, working as an adjunct professor at both Crossroads College and Inver Hills Community College in Minnesota. Jimenez holds an MBA in Business from Augsburg College.
About Interstate Hotels and Resorts
Interstate Hotels & Resorts is a leading global hotel management company. Hotel owners, developers and guests discover the Interstate difference in 430 hotels, resorts and conference centers with over 75,000 rooms located throughout the U.S. and around the globe.
Globally Speaking Radio, sponsored by RWS Moravia and Nimdzi.