Slack is one of the largest, most trusted digital business communication platforms in the world. It has more than 1,600 employees in nine countries and was recently acquired by Salesforce for $27.7 billion. Any decisions made by a company of this size take a lot of consideration and must happen with the least amount of […]
A brand looking to develop a strong, global presence requires extensive translation of their website, software, packaging, marketing materials and even user-generated content like product reviews. Many have turned to machine translation (MT) as a means of reducing translation time and cost. While MT technology has significantly improved in recent years, it has yet to […]
If you want to get noticed online, you have to conquer Google. There are other search engines out there, but Google is practically everywhere. And, to their credit, Google wants their search results to be as accurate and relevant as possible, which will help them remain the number one search engine in the world.
Software companies with an international presence need to ensure that their products provide a great experience for users in various multilingual markets. This means the software has to be adapted to suit the different cultural, linguistic and social requirements of the company’s target audiences and regions.
When most of us think of voice assistants, we view them as a recent phenomenon. And to some extent, that is true: The past decade has been full of innovation. Apple launched its ubiquitous voice assistant, Siri, in 2011. Microsoft announced a voice assistant of its own, Cortana, in 2014. And Amazon released its voice […]
Terminology is at the heart of any corporate communication strategy. Whether you’re communicating with your colleagues, business partners or customers, your terminology strategy is of paramount importance. It’s how you make sure all communications are clear and consistent and that people are using the same terms for the same concepts or products. It’s also how […]
In the past two blog posts, we explored two ways that successful enterprises can take their brand global: screening creative talent and driving quality in transcreation projects. If both processes are done right, they will go a long way towards helping strengthen your brand’s voice, the subject of the third and final blog post in […]