As a localization company, we understand how important it is to deliver great work to our clients. And as those in the industry know only too well, one of the biggest challenges in producing quality work is the caliber of the source content we have to work with. Give your linguists unclear text that’s full […]
RWS Moravia Blog
The boom in machine translation (MT) is continuing, with the market predicted to exceed $1.5 billion by 2024. With global companies looking to provide more personal, localized experiences for customers at higher volumes, improvements in AI and technology mean they are increasingly turning to MT for cost-effective translations. And with key players releasing new technology […]
If you are of a certain age, the suggestion of learning a new language results in a deluge of off-putting childhood memories that involve repeating phrases from a dog-eared textbook under the merciless gaze of your teacher. But things have evolved. Better technology, improved learning methods and more personalized experiences mean that acquiring a new […]
After its worst recession on record, Brazil is beginning to bounce back. You might have noticed in the last two years, despite its rocky economy, that this developing country’s ecommerce market and mobile infrastructure are growing pretty much as steadily as any other. Your business certainly doesn’t want to dismiss the opportunity to be a […]
A few years ago, content experts talked about “writing for search engines” as if it were a skill that was a million miles away from writing for a human audience. The result was often a badly written website with pages filled with keywords shoe-horned into sentences with no regard for the sense or fluency of […]
If you’re serious about your international event going well, booking and planning interpretation services should not just be a matter of hiring the first online search result you get. To start, using people who lack the right experience or skills could risk ruining your attendees’ experience, undermining the event’s objectives or damaging your company’s reputation. […]
You’ve come a long way in making localization a strategic function of your global business. You have the essential localization processes set up with some metrics and KPIs in place. Solid results have awarded you internal buy-in, dedicated budget, increased sales and customer satisfaction. Everything is going great, until…the growing pains begin.