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Translators Versus Interpreters, Explained

Translators Versus Interpreters, Explained

Interpreters and translators are both vital to the provision of language services to the global community. While it’s true that interpretation and translation both involve processing one language into another, in many respects that is where the similarity ends. The skill-sets are almost completely different for each profession, and preparation and execution of the disciplines […]

Eight Tips for Tackling Global Voice Search

Eight Tips for Tackling Global Voice Search

Voice searches, both on websites and through virtual assistants, look to be approaching world domination. They’re incredibly convenient. They’re faster. They may even be safer—it beats typing as you drive.

Five Localization Pitfalls and How to Avoid Them

Five Localization Pitfalls and How to Avoid Them

When you’re in a high-growth business that operates globally—or one that’s getting ready to go global—sometimes you have to act before you’ve had time to put together a foolproof localization strategy. Localization happens when the need arises: when a new market or product launch demands it, for example. You have to move fast. Refinement and […]

Six Tips to Make Sure You Get the Right Localization Provider

Six Tips to Make Sure You Get the Right Localization Provider

If you’re procuring localization services on behalf of a large company, chances are you’re looking for a language service provider (LSP) capable of the volumes, languages and timescales that inevitably come with the territory.

How to Find the Right Writers for Your Project

How to Find the Right Writers for Your Project

You are a world-class marketing organization and you need to create a lot of new product-related content to very tight deadlines. You know you’ll need a small army of freelance writers who can take on the work and deliver great quality at a quick speed. How do you go about finding this team, and what […]

How Localization Supply Chain Models Must Change

How Localization Supply Chain Models Must Change

Enterprises going global are upending the way localization supply chains are managed. To grow their business and support customers, they need localization to happen at higher speeds and larger volumes—and this will only intensify as the world demands more and more content in native languages.

What Advances in MT Could Mean for the Fuzzy Match

What Advances in MT Could Mean for the Fuzzy Match

Imagine translating a story about a dog. You’re working in a translation management system on a source sentence: “The black dog was almost hit while running across the street.” Now suppose your translation memory (TM) has a stored translation for: “The brown dog was hit while running across the street.” Which is what is called […]

Six Unexpected Localization Insights from Airbnb

Six Unexpected Localization Insights from Airbnb

The sharing economy—where individuals exchange, rent or share goods and services with their peers—has gone global. And one prime example of a company successfully expanding in this economy is Airbnb. In the last decade since its inception, Airbnb has grown to operate in almost every country in the world. Let’s talk about how the company […]

How to Measure the Quality of Your Content

How to Measure the Quality of Your Content

If you’re a global enterprise, it’s likely that you invest thousands or even millions in creating content to promote your brand and products. Choosing the right words is an important part of communicating your message and values, as well as letting your customers know about your latest products and services. If you engage a team […]