Breaking into new markets

Supporting international business expansion with a scalable localization strategy

Breaking into a new market takes more than a great product or service to get your potential customers interested in what you’re selling. Your new audience needs an experience of your brand they can understand, and that resonates with them from a cultural perspective.

Developing a localization strategy will support your organization's overall content plan for connecting with a new audience to build loyalty and trust in your brand. Our 5-step guide can support your business with its global growth goals.

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5 best-practice principles

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Start by researching your target market

The first step in your localization strategy should be to research the regions and markets you plan to enter. Find out about the local culture, customs, values, social norms – and even the political and economic situation.

Start by researching your target market
Assess your marketing and sales collateral
Decide on your localization model
Standardize your process, centralize your linguistic data
Practise continuous localization

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