Global MedTech Launch: Preparing 2,000+ Sales Reps Across 50 Markets
Challenges
A medical device manufacturer preparing to launch a new diagnostic tool needed to rapidly train a global sales force of over 2,000 employees and distribution partners.
With launches planned across more than 50 markets, each with different regulatory and clinical requirements, inconsistent product knowledge risked slowing adoption and undermining a critical first-mover advantage.
Solution
RWS developed a multilingual product launch training program tailored for the life sciences sector.
The solution included 3D product demonstrations, interactive clinical simulations and modules explaining the device’s clinical data.
Training was delivered through a secure digital platform, enabling global access, structured learning paths and progress tracking for sales teams and partners.
Results
The program equipped sales teams and distributors with consistent product knowledge before launch.
By combining immersive learning with regulatory awareness, RWS helped ensure readiness across markets.
The company achieved a coordinated global rollout, faster adoption in key regions and a confident sales force able to clearly communicate the device’s clinical value.