Slack is one of the largest, most trusted digital business communication platforms in the world. It has more than 1,600 employees in nine countries and was recently acquired by Salesforce for $27.7 billion. Any decisions made by a company of this size take a lot of consideration and must happen with the least amount of […]
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A brand looking to develop a strong, global presence requires extensive translation of their website, software, packaging, marketing materials and even user-generated content like product reviews. Many have turned to machine translation (MT) as a means of reducing translation time and cost. While MT technology has significantly improved in recent years, it has yet to […]
The rules governing address for service for intellectual property rights in the UK are changing. On 23 November 2020, the UKIPO confirmed that the intellectual property rights rules governing address for service for the UK, will come into force from 1 January 2021. The UK government web site goes on to state that the UKIPO […]
If you want to get noticed online, you have to conquer Google. There are other search engines out there, but Google is practically everywhere. And, to their credit, Google wants their search results to be as accurate and relevant as possible, which will help them remain the number one search engine in the world.
Software companies with an international presence need to ensure that their products provide a great experience for users in various multilingual markets. This means the software has to be adapted to suit the different cultural, linguistic and social requirements of the company’s target audiences and regions.
The 2020 Annual Conference and Language Service Solutions Seminar of the Localization Service Committee of Translators Association of China (TACLSC) was held in Beijing recently (14 November 2020). The conference released the “Research report on the response to Covid-19 of the Member Units of TACLSC”. The survey showed that the impact of Covid-19 is considered […]
When most of us think of voice assistants, we view them as a recent phenomenon. And to some extent, that is true: The past decade has been full of innovation. Apple launched its ubiquitous voice assistant, Siri, in 2011. Microsoft announced a voice assistant of its own, Cortana, in 2014. And Amazon released its voice […]