We were delighted to have two members of our team make the trip to Asia last week, marking our second consecutive year at the IP Business Congress (IPBC) conference. The IPBC is an event hosted by Intellectual Asset Management (IAM) and each year brings together IP experts from all over the world to discuss intellectual property issues affecting the Asia-Pacific region. For us, the three-day event was filled with great discussion and networking, as well as a very impressive lineup of speakers and panels.
Attendee statistics haven’t been released just yet, but last year’s delegate pool was about 55% corporations, 26% law firms/patent agents, and 19% investors, academics and government officials. Senior IP representatives testify to the value of the IPBC’s event roster year after year, as it has become a hub for thought leadership on patents and other IP-related developments.
The conference breakout sessions were well put-together and included regional topics such as: Asia’s IP Future, Building effective IP portfolios, Asia’s elite IP companies, Effective strategic patent acquisition, and more. For a full listing of the programs offered at the conference, check out the IPBC website.
Shown from left: Hua Wang, RWS Beijing & Kiki Tanousis, inovia
inovia was proud to sponsor the IPBC for the second year and it was truly a pleasure meeting with the many delegates that stopped by our booth. We again found the event to be extremely beneficial and, from our perspective, it seemed that all of the attendees shared in our positive experience. A special congrats to IAM and the many other vendors who helped to coordinate such a successful conference and we look forward to next year!
Earlier this week, several members of the inovia team attended the inaugural IP Business Congress (IPBC) China event in Beijing. The IPBC is hosted by Intellectual Asset Management magazine and inovia has attended previous IPBC events in San Francisco and Lisbon. The IPBC China attracted over 500 attendees from all over the world, representing law firms, corporate IP departments, IP service providers, and IP management firms.
Joff Wild, Editor of IAM, gave the opening welcome and the event kicked off with a discussion of “Building IP value,” led by speakers from SanDisk, Novartis Pharma AG, Nokia, the Transpacific IP Group Limited, and Alibaba Group. China is an important market from both a business and IP perspective; PCT applications from China saw 33.4% growth in 2011 with 16,406 applications filed. In this session, the speakers discussed the value of IP from a business, legal and branding perspective, and also discussed the issue of patent quality versus quantity.
“IP has been so critical in our sector for a long time, but the base by which we have monetized IP has changed,” shared Paul Melin, Chief IP office of Nokia. “Monetization is more central now, making our IP more visible to investors.”
Many speakers commented that in order to create IP value, there must be company-wide buy-in.
“It’s not inexpensive to create a meaningful portfolio,” Jim Brelsford, Chief Legal Officer and Senior Vice President of IP Licensing for SanDisk commented. “In the beginning you need to determine where you need protection and you need to consider the product pipeline. You don’t always know which patent is going to add value down the road, so you need broad buy-in.”
Roger Shang, Chief Patent and Technology Counsel for Alibaba Group shared that IP is not only a defense mechanism but a means for collaboration between different groups, such as the legal department and R&D.
Brand is also a key consideration with thinking about an IP strategy and IP monetization. For Alibaba, launching new products comes with careful consideration about where they fit in with the company’s overall branding strategy, and how that impacts their IP strategy.
Inside China’s leading IP companies
On day two, panelists from China’s leading IP companies gathered to discuss the value of IP and the IP management operations at their companies. The panel included speakers from ZTE, who was the biggest filer of PCT applications in 2011, Goldwind Science & Technology, Simcere Pharmaceutical Group, Founder Group, Baidu, and Datang Telecom Technology & Industry Group.
For ZTE, Chief IP Officer Haibo Wang commented that IPR is used as a defense mechanism against competitors but also a means for generating return. The company has 80,000 employees and 30-40% of them are in R&D roles, so creating IP is a critical part of their business.
Xuehong Zhang, General Manager of the Legal & IP Department at Datang commented that patent applications are the “starting and ending points” of their business. The company’s IP strategy has been emphasized all the way to top-level management so that the company can share a vision of innovation.
A key question of the panel was how to maintain patent quality in China, since there has been a sharp increase in patent filings in the country.
Wang commented that for ZTE, patent quality is critically important, although he doesn’t view quantity and quality as being contradictory to one another. “Which is more important is determined by the company’s judgment at a given stage in development,” he said.
Xuri Yang, IP Rights and Intangible Capital Director of the Founder Group commented that the country began taking the patent law seriously a little over a decade ago, and that patent development will be a process of evolution over time. He also commented that quality versus quantity cannot be properly assessed without considering a company’s tactics, be them defensive or otherwise.
Finally, the speakers discussed their companies’ relationships with the service providers that they work with.
Park Zhang, Head of Patents at Baidu, said that because their in-house IP department is small, they rely on an outside law firm to conduct a lot of their work. They consider their law firm a partner and want them to share their corporate vision.
Kai Wu, Executive Vice President of Goldwind Science & Technology, also commented that service providers need to constantly increase their skills and competences especially in emerging fields like new energy. Service providers must have expert technical knowledge.
Wang also shared that despite the large size of ZTE’s business, they still require the work of over 20 different outside firms to handle their IP. They look for their outside law firms to have a global vision so that they can help ZTE navigate risk in the global market. ZTE also relies on service providers for patent analysis and management resources.
China IP Champions Gala Dinner
A highlight of the IPBC China was the China IP Champions Gala Dinner, held on Monday night. At the dinner, 33 Chinese companies were honored for their IP management and value creation strategies.
With assistance from inovia and Ciela, IAM’s team conducted both qualitative and quantitative research to identify these IP Champions:
aigo Digital Technology Co, Ltd
BYD Co, Ltd
Chery Automobile Co, Ltd
China Electronics Corporation
China Kweichow Moutai Distillery Co, Ltd
China Mengniu Dairy Company Limited
China Mobile Limited
China Petrochemical Corporation (Sinopec Group)
Datang Telecom Technology & Industry Group
Goldwind Science & Technology Co, Ltd
Gree Electric Appliances Inc of Zhuhai
Huawei Technologies Co, Ltd
Hutchison MediPharma Limited
Lenovo Group Limited
Li Ning Company Limited
Mindray Medical International Limited
Netac Technology Co, Ltd
PetroChina Company Limited
Shanda Interactive Entertainment Limited
Simcere Pharmaceutical Group
Tsingtao Brewery Company Limited
Zhejiang Geely Holding Group
The dinner was a wonderful event and we enjoyed hearing about the achievements of these companies. You can learn more about the research process for China’s IP Champions and get details of the work they have done at IAM’s website.
I really enjoyed the inaugural IPBC China, which marked my first visit to China. The event presented a great opportunity to network and learn about IP from the perspective of leading Chinese companies, as well as the importance of IP as a global business asset.
Good afternoon! We will be attending a number of events this spring and summer, kicking off in two weeks at the INTA Annual Meeting in Orlando, FL. Please see below for our entire schedule and contact us to schedule a meeting.
INTA’s 2016 Annual Meeting – Orlando, FL – May 21st – 25th
More than 300 customized educational offerings, including 33 general educational sessions, more than 225 Table Topics, users group meetings with leaders from several national and regional trademark offices, a two-day course on International Trademark Law and Practice with 18 course segments, a two-day Advanced Mediation Training, new Academic Series, Career Development Day, the Trademark Administrators Brunch and more. Click here to schedule a meeting with RWS Group-inovia.
IPBC Global 2016 – Barcelona, Spain – June 5th – 7th
With a speaking faculty composed of thought leaders operating in all parts of the market, IPBC Global 2016 will use its plenary and breakout sessions to explore emerging trends and to identify the major challenges facing IP owners and their advisers, as well as suggesting solutions.
PraxisUnico – Stratford-Upon-Avon, UK – June 15th – 17th
This unique conference for those working with, or in, the knowledge exchange and commercialisation sector brings together high-profile speakers, hot topics, workshops and special interest groups, with one of the best networking opportunities in the sector.
RWS inovia is now taking meetings for any of the above events. Feel free to get in contact today to schedule a time. Also, follow us on Twitter, Facebook & LinkedIn for industry updates.
Good afternoon! We will be attending a number of events in the month of June (all over the world!). Please see below for the entire list, and feel free to contact us here if you will also be in attendance.
LAIPLA – June 6-8 – Ojai, CA
This spring seminar is LAIPLA’s main event of the year and features discussions and presentations on the latest developments in intellectual property. It’s the perfect event to network and meet other professionals in a beautiful area of the United States.
MIP International Women’s Leadership Forum – June 6, 2014 – New York, NY
This one day forum will focus on changes to the American Invents Act (AIA), a more activist Supreme Court, as well as a number of patent troll bills affecting the industry. This is a fantastic development opportunity for the next generation of women leaders and features leading general and IP counsel speakers.
PraxisUnico Conference – June 12-13 – Cardiff, Wales
inovia will travel to Wales next week to exhibit at the annual PraxisUnico conference. The confirmed speakers include Ken Skates AM, Deputy Minister for Skills and Technology at the National Assembly for Wales and Professor Chris McGuigan, Professor of Medicinal Chemistry at the School of Pharmacy Pharmaceutical Sciences.
Good afternoon! We are attending numerous events from Stockholm to San Diego throughout the upcoming months. There’s a good chance we might be in your area. So read on and get in touch with an inovia office near you to schedule a meeting:
International Women’s Leadership – February 24th – London, United Kingdom
This forum will discuss Intellectual Property developments in Europe and provide an opportunity to listen and mingle with thought leaders in the IP field. Topics range from litigation and patent prosecution to copyright and trademark protection.
Nordic IPR – March 24-26 – Stockholm, Sweden
This is the longest running IPR forum in the Nordic region. Discussion formats, roundtables, panel debates and networking opportunities ensure that this is not one to miss!
Intellectual Property SpringPosium 2015 – April 10-11 - Adairsville, GA
Once again we will be sponsoring at the IP SpringPosium in Georgia. Here, you’ll be able to earn CLE credit, network and relax in a beautiful resort in the mountains of Adairsville.
INTA Annual Meeting 2015 – May 2-6 – San Diego, California
Probably the biggest IP event in the world, INTA is returning to the United States this year. We will be sending five team members to San Diego to attend educational sessions, meet with clients and prepare for another great year in Intellectual Property.
IPBC Global 2015 – June 14-16 – San Francisco, California
The IP Business Congress Global returns to the Bay Area after four years. The unitary patent system and heightened regulatory scrutiny throughout IP will be two major points of discussion at this years conference.
For links to register, please visit our events page and follow us on Twitter @inoviaIP for continuous updates!