Growing subscriptions and ad revenues for a US publication

The publisher of one of the oldest weekly magazines in the US wanted to improve the online experience for both editors and subscribers. We migrated the publication to a digital experience platform (DXP) with customizations to enhance backend admin for editors, and front-end search and navigation for readers. Read our case study to discover the benefits of the improved digital experience, including: 

  • 48% increase in monthly page views 
  • 90% relevancy for site searches 
  • Exponential growth in subscriptions 
  • Increased Facebook Instant Article ad revenue