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Creating Content for Lower Literacy Markets

Creating Content for Lower Literacy Markets

Brands spend a lot of time and effort strategizing about how they want to be perceived the world over, and spend a lot of time and money creating product support content so customers know how to get the most out of their products. But what if your target buyer can’t read? How do they come […]

How the “Happy Path” Fails Multilingual Content

How the “Happy Path” Fails Multilingual Content

I shouldn’t really have been surprised. On opening the box containing my latest mobile phone, the only documentation to be found was an almost wordless instruction sheet showing the basic parts of the phone. That was all. Not even a Quick Start Guide. Those of us who have worked in the language services industry for […]

Product Messaging in the World of COVID-19

Product Messaging in the World of COVID-19

Many businesses are speculating about how their day-to-day operations will look when we eventually return to a sense of post-pandemic normalcy. While there are countless different visions of this “new normal,” most agree that there will be some big changes to the ways in which businesses market, sell and support their products. So how can […]

How to Write with Localization in Mind

How to Write with Localization in Mind

As a localization company, we understand how important it is to deliver great work to our clients. And as those in the industry know only too well, one of the biggest challenges in producing quality work is the caliber of the source content we have to work with. Give your linguists unclear text that’s full […]

11 Tips for Effective E-learning Localization

11 Tips for Effective E-learning Localization

E-learning is quickly becoming the training method of choice for global organizations. In 2017, four out of five US corporations were using online learning, and by 2025, the worldwide e-learning market is projected to be worth $325 billion.