Emerging Markets

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Understanding the Brazilian Consumer

Understanding the Brazilian Consumer

After its worst recession on record, Brazil is beginning to bounce back. You might have noticed in the last two years, despite its rocky economy, that this developing country’s ecommerce market and mobile infrastructure are growing pretty much as steadily as any other. Your business certainly doesn’t want to dismiss the opportunity to be a […]

Emerging Markets: Learn from the Companies Getting It Right

Emerging Markets: Learn from the Companies Getting It Right

Emerging markets give companies of all sizes unmatched opportunities to grow their revenue. These markets account for well over half of the world’s population and, by 2025, consumption of $30 trillion annually. What’s really exciting are the opportunities for companies to grow and serve new markets.

Five Keys to Breaking Into African Markets

Five Keys to Breaking Into African Markets

‘Going global’ used to mean setting your sights on major world markets. But now that mindset limits your potential growth significantly. Today’s ambitious brands are going a step further by focusing their energy on breaking into the next big revenue drivers: emerging markets. And Africa has several that have a lot of promise.

The Logic of Localizing into African Languages [Podcast]

The Logic of Localizing into African Languages [Podcast]

Technology and trade are both expected to skyrocket in Africa over the next decade. And by 2050, Africa’s population is projected to be double what it is today.