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Going Global with Gamification

Going Global with Gamification

Deeply coded in our DNA is a need to compete. Our species has evolved by being stronger, smarter and more adaptable to change. It is human nature to want to be better than the person beside you and often we cannot articulate why. It’s just a feeling.

Mastering SEO with Google’s E-A-T

Mastering SEO with Google’s E-A-T

If you want to get noticed online, you have to conquer Google. There are other search engines out there, but Google is practically everywhere. And, to their credit, Google wants their search results to be as accurate and relevant as possible, which will help them remain the number one search engine in the world.

Building Voice Apps with Data Annotation

Building Voice Apps with Data Annotation

When most of us think of voice assistants, we view them as a recent phenomenon. And to some extent, that is true: The past decade has been full of innovation. Apple launched its ubiquitous voice assistant, Siri, in 2011. Microsoft announced a voice assistant of its own, Cortana, in 2014. And Amazon released its voice […]

How Terminology Impacts SEO, MT and Social Media

How Terminology Impacts SEO, MT and Social Media

Terminology is at the heart of any corporate communication strategy. Whether you’re communicating with your colleagues, business partners or customers, your terminology strategy is of paramount importance. It’s how you make sure all communications are clear and consistent and that people are using the same terms for the same concepts or products. It’s also how […]

How to Keep Your Brand Strong Across Markets

How to Keep Your Brand Strong Across Markets

In the past two blog posts, we explored two ways that successful enterprises can take their brand global: screening creative talent and driving quality in transcreation projects. If both processes are done right, they will go a long way towards helping strengthen your brand’s voice, the subject of the third and final blog post in […]

How to Drive Quality in Transcreation Projects

How to Drive Quality in Transcreation Projects

Many of us are familiar with the vital role that transcreation—the creative adaptation of marketing content for local markets—plays in helping a brand build a strong global presence. In fact, successful brands use transcreation to generate more than 50 percent of their revenue annually, with localization serving as the third leading method for online businesses […]

A Comprehensive Approach to Culturalization

A Comprehensive Approach to Culturalization

Whether operating on a local or global scale, a personal touch is vital for brand success. Tailoring the various aspects of your brand to the local user is invaluable, and the employment of ‘culturalization’ could mean the difference between success and failure.

How TikTok Can Help Take Your Brand Global

How TikTok Can Help Take Your Brand Global

TikTok has been in the news this week, after the Indian government banned the Chinese app, along with many others, over data security concerns. While it is a setback for the company, it shows their global ambitions and the reach they have built by now—a reach that marketers may still want to pay attention to.

How to Write for Your Audience and for SEO at the Same Time

How to Write for Your Audience and for SEO at the Same Time

A few years ago, content experts talked about “writing for search engines” as if it were a skill that was a million miles away from writing for a human audience. The result was often a badly written website with pages filled with keywords shoe-horned into sentences with no regard for the sense or fluency of […]

Eight Tips for Tackling Global Voice Search

Eight Tips for Tackling Global Voice Search

Voice searches, both on websites and through virtual assistants, look to be approaching world domination. They’re incredibly convenient. They’re faster. They may even be safer—it beats typing as you drive.