Linguistics and Languages

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Why American English Content Should Be Adapted for the British Market

Why American English Content Should Be Adapted for the British Market

There are only a few American terms that cause confusion for a British audience. Thanks to the global domination of American popular culture through music, movies and TV shows, even the most obscure sporting metaphors will be familiar to Brits, despite their inexperience with the sport from which the terms originate. So why bother converting […]

Seven Things to Consider When Localizing for China

Seven Things to Consider When Localizing for China

China represents a massive market, and its importance to businesses looking to extend their global reach is equally large. Indeed, China represents the world’s second-largest economy overall (behind only the US) and the fastest-growing economy by GDP. It is also the world’s most populous country: there are approximately 1.2 billion Chinese speakers worldwide, and 750 […]

Can Pidgin Languages Be Used for Marketing and Advertising?

Can Pidgin Languages Be Used for Marketing and Advertising?

Pidgin languages—most simply defined as a blend of two languages—are used around the world. Official estimates of the number of pidgin languages vary, but Ethnologue lists a total of 16 pidgin languages with speakers spread around the globe. Nigerian Pidgin English, for example, has an impressive 75 million speakers in Nigeria, Haitian Creole has 12 […]

Doing Business in Australia: A Case for English-English Translation

Doing Business in Australia: A Case for English-English Translation

Australia represents one of the largest markets in the world, currently in 13th place with a GDP of $1.13 trillion (USD). Enjoying a booming economy, with 24 million inhabitants who enjoy the second-highest median wealth per adult in the world, Australia can offer immense opportunity for businesses seeking to expand.

Five Things You Need to Know about Localizing into Korean

Five Things You Need to Know about Localizing into Korean

In this series, we discuss some interesting facts about individual languages and how you can avoid mistakes when localizing into them. Today we’re looking at the land that gives us mobile phones, electronics, cars, and K-pop. Read on and discover!