Recent history has seen the consumer market change. As consumers become more diverse, there is greater demand for individualization. This means companies must tailor their marketing content to different cultures, ethnicities, lifestyles and preferences. When taking content global, this need has paved the way for modern localization.
Localization—the process of adapting a product or service for another market—is on the minds of many enterprises who are looking to expand globally. And selling products in multiple markets requires a well-defined localization strategy. Companies need to research and execute on all aspects of going global, including but certainly not limited to, globalizing their website, […]
When you’re in a high-growth business that operates globally—or one that’s getting ready to go global—sometimes you have to act before you’ve had time to put together a foolproof localization strategy. Localization happens when the need arises: when a new market or product launch demands it, for example. You have to move fast. Refinement and […]
You’ve killed it in your home market. Now you’re ready to bust your borders and take advantage of the massive opportunities of global expansion. But before you start investing in global marketing, you need to do some critical thinking. (Gut feelings and instincts have no place here.) How do you evaluate your potential in new […]
If you are a global company, it’s entirely possible that you are using any number of localization service providers—sometimes without even realizing it. Depending on what needs localizing, you could have several business functions across multiple territories all with their own suppliers, with jobs done on an ad hoc basis and no coordination in terms […]