Localization Strategy

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Creating Content for Lower Literacy Markets

Creating Content for Lower Literacy Markets

Brands spend a lot of time and effort strategizing about how they want to be perceived the world over, and spend a lot of time and money creating product support content so customers know how to get the most out of their products. But what if your target buyer can’t read? How do they come […]

Building Pinterest’s Localization Program from the Ground Up

Building Pinterest’s Localization Program from the Ground Up

It’s one thing to join a localization team and pick up the reigns of a smoothly running operation, but it’s another thing to build a program entirely from scratch for one of the top social media platforms in the world. That’s exactly what Francesca Di Marco did when she joined Pinterest.

Teaching, Learning and Growing in Localization

Teaching, Learning and Growing in Localization

Recent history has seen the consumer market change. As consumers become more diverse, there is greater demand for individualization. This means companies must tailor their marketing content to different cultures, ethnicities, lifestyles and preferences. When taking content global, this need has paved the way for modern localization.

A Peek into Global Enterprise Localization Strategies

A Peek into Global Enterprise Localization Strategies

Localization—the process of adapting a product or service for another market—is on the minds of many enterprises who are looking to expand globally. And selling products in multiple markets requires a well-defined localization strategy. Companies need to research and execute on all aspects of going global, including but certainly not limited to, globalizing their website, […]

Five Localization Pitfalls and How to Avoid Them

Five Localization Pitfalls and How to Avoid Them

When you’re in a high-growth business that operates globally—or one that’s getting ready to go global—sometimes you have to act before you’ve had time to put together a foolproof localization strategy. Localization happens when the need arises: when a new market or product launch demands it, for example. You have to move fast. Refinement and […]

Six Tips to Make Sure You Get the Right Localization Provider

Six Tips to Make Sure You Get the Right Localization Provider

If you’re procuring localization services on behalf of a large company, chances are you’re looking for a language service provider (LSP) capable of the volumes, languages and timescales that inevitably come with the territory.

How to Handle Translation at Scale

How to Handle Translation at Scale

Not long ago, we had a client approach us with a problem: they needed localization at large scale with a very fast turnaround time.

Eight Tips for Getting Your International Expansion Strategy Right

Eight Tips for Getting Your International Expansion Strategy Right

You’ve killed it in your home market. Now you’re ready to bust your borders and take advantage of the massive opportunities of global expansion. But before you start investing in global marketing, you need to do some critical thinking. (Gut feelings and instincts have no place here.) How do you evaluate your potential in new […]

Six Ways Bad Translations Can Hurt Your Brand

Six Ways Bad Translations Can Hurt Your Brand

We know anecdotally that getting translation right is important, but it can be difficult to measure the direct effects of precision and accuracy.

Six Reasons Why You Should Centralize Your Localization Program

Six Reasons Why You Should Centralize Your Localization Program

If you are a global company, it’s entirely possible that you are using any number of localization service providers—sometimes without even realizing it. Depending on what needs localizing, you could have several business functions across multiple territories all with their own suppliers, with jobs done on an ad hoc basis and no coordination in terms […]