News

SDL and DivvyHQ Collaborate to Simplify Content Planning, Translation and Delivery for Global Brands

Partnership Offers Greater Control of Content Strategy, Creation and Execution

Maidenhead, UK

04 Sep 2018

SDL (LSE: SDL), a leader in global content management, translation and customer experience, today announces a strategic partnership with DivvyHQ, a leader in integrated content planning, to help global brands centrally plan, create, translate and deliver marketing content. 

With both SDL and DivvyHQ working with the world’s biggest brands, the partnership will provide enterprise customers with even greater control of their content strategy, planning, and execution. The collaboration combines DivvyHQ’s central content hub for managing integrated content calendars, initiatives and marketing campaigns, with SDL Marketing Solutions’ specialism in creating, managing, translating and delivering any type of marketing-related content across any device, channel or language. This will optimize the speed, quality and cost of doing business across the entire content supply chain. 

“Without a product like DivvyHQ, it’s actually incredibly difficult to create, manage and deliver integrated content for brands, product and services in just one language, let alone dozens of languages where marketing messages need to be adapted for different audiences and cultures,” said Simon Moore, VP of SDL Marketing Solutions. “Our partnership with DivvyHQ solves this problem – giving brands a central way to organize, plan and execute international marketing campaigns with ease.” 

“To reach consumers in today’s noisy digital world, brands need more than a theoretical campaign planning tool. They need a solid strategy, the right collaboration tools, and creative production resources that can deliver an integrated, omnichannel message,” says Brock Stechman, Co-Founder of DivvyHQ. “Our partnership with SDL marks an exciting milestone for our customers, who can now easily plan, translate, adapt and publish global content centrally – ensuring that marketing messages hit the right note with any customer, in any language.” 

SDL Marketing Solutions is the specialist transcreation and marketing content production division of SDL, and helps global businesses overcome their content fragmentation challenge. The team help brands deliver culturally relevant communications faster, improving on-brand awareness across every media type and digital touchpoint. This combined with SDL’s web content management system, SDL Tridion DX, can also help customers publish content across any digital channel. 

DivvyHQ provides a content planning and production workflow tool for high-volume content teams. Its tool has been built to help marketers and content producers stay organized and successfully execute demanding and complicated content marketing and social media marketing. Customers include Red Bull, Mercedes-Benz, Lowe’s, Pfizer and H&R Block, to name a few. 

About DivvyHQ
DivvyHQ, voted the #1 Content Creation & Workflow Platform in the world, makes it incredibly easy for global marketing and content teams to get organized, plan, produce and publish high-quality content more efficiently. DivvyHQ has been used in over 90 countries, and global marketing teams at such brands as Lowe’s, Olive Garden, Mercedes-Benz, National Geographic, H&R Block and Aflac rely on DivvyHQ to improve their content marketing efforts. For more information, contact DivvyHQ at contact@divvyhq.com.

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About RWS

RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations. 


Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology. 


Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology, pharmaceutical, medical, legal, financial services, chemical, automotive, government and telecommunications sectors, which we serve from offices across five continents. 


Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 


For further information, please visit: www.rws.com.